{"id":921,"date":"2023-12-20T11:27:26","date_gmt":"2023-12-20T02:27:26","guid":{"rendered":"https:\/\/f-code.co.jp\/blog\/?p=921"},"modified":"2025-09-17T10:23:06","modified_gmt":"2025-09-17T01:23:06","slug":"cdp_dmp_difference","status":"publish","type":"cro","link":"https:\/\/f-code.co.jp\/blog\/cro\/cdp_dmp_difference\/","title":{"rendered":"\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u91cd\u8981\u6027\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bCDP\u306e\u5f79\u5272\u3001DMP\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u304b\u3089\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u30fb\u7ba1\u7406\u30fb\u6d3b\u7528\u3059\u308b\u304b\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u3001\u8fd1\u5e74\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u300cCDP\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u300d\u3067\u3059\u3002CDP\u3068\u306f\u3001\u9867\u5ba2\u306e\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7684\u306b\u84c4\u7a4d\u30fb\u7d71\u5408\u30fb\u7ba1\u7406\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u91cd\u8981\u6027\u3068CDP\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5f79\u5272\u3001DMP\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u62c5\u5f53\u3055\u308c\u308b\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA02\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/12\/CODE_\u8cc7\u6599\u8acb\u6c42\u30d0\u30ca\u30fc.png\" alt=\"\" class=\"wp-image-3431\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\uff1f\u5b9a\u7fa9\u3068\u5206\u985e\u65b9\u6cd5\u3001\u6d3b\u7528\u4e8b\u4f8b\u3092\u89e3\u8aac<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/\u9867\u5ba2\u30bb\u30af\u3099\u30e1\u30f3\u30c8\u306e\u91cd\u8981\u6027\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u306b\u304a\u3051\u308bCDP\u306e\u5f79\u5272\u3001DMP\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac_img01.png\" alt=\"\" class=\"wp-image-1932\"\/><\/figure>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u306f\u3001\u9867\u5ba2\u3092\u5e74\u9f62\u3084\u6027\u5225\u3001\u5730\u57df\u3001\u884c\u52d5\u306e\u50be\u5411\u306a\u3069\u3067\u5206\u985e\u3057\u305f\u30b0\u30eb\u30fc\u30d7\u306e\u3053\u3068\u3067\u3059\u3002\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u3092\u300c\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3044\u3001\u5206\u985e\u3057\u305f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u8cea\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5206\u985e\u65b9\u6cd5<\/strong><\/h3>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u5206\u985e\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e4\u3064\u306e\u8981\u7d20\u3092\u7528\u3044\u3066\u5e02\u5834\u3092\u7d30\u304b\u304f\u5206\u3051\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u53e3\u52d5\u614b\u5909\u6570\uff08\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\uff1a\u5e74\u9f62\u3084\u6027\u5225\u3001\u5bb6\u65cf\u69cb\u6210\u3084\u8077\u696d\u30fb\u5e74\u53ce\u306a\u3069<\/li>\n\n\n\n<li>\u5730\u7406\u7684\u5909\u6570\uff08\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\uff1a\u56fd\u3084\u90fd\u5e02\u3001\u5730\u57df\u3084\u5e02\u533a\u753a\u6751\u306a\u3069<\/li>\n\n\n\n<li>\u5fc3\u7406\u7684\u5909\u6570\uff08\u30b5\u30a4\u30b3\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\uff1a\u6027\u683c\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u306a\u3069<\/li>\n\n\n\n<li>\u884c\u52d5\u5909\u6570\uff08\u30d3\u30d8\u30a4\u30d3\u30a2\u30eb\uff09\uff1a\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u983b\u5ea6\u3084\u8cfc\u5165\u6642\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u65b9\u6cd5<\/strong><\/h3>\n\n\n\n<p>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u5206\u985e\u3057\u305f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u300c4\u3064\u306eR\u306e\u539f\u5247\u300d\u3092\u6e80\u305f\u3059\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rank\uff08\u512a\u5148\u9806\u4f4d\uff09<\/strong><\/h4>\n\n\n\n<p>\u512a\u5148\u9806\u4f4d\u3068\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u91cd\u8981\u5ea6\u306b\u5fdc\u3058\u3066\u512a\u5148\u9806\u4f4d\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Realistic\uff08\u6709\u52b9\u306a\u898f\u6a21\uff09<\/strong><\/h4>\n\n\n\n<p>\u6709\u52b9\u306a\u898f\u6a21\u3068\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u898f\u6a21\u304c\u5927\u304d\u3059\u304e\u305a\u5c0f\u3055\u3059\u304e\u305a\u3001\u58f2\u4e0a\u306e\u6539\u5584\u306a\u3069\u304c\u898b\u8fbc\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Reach\uff08\u5230\u9054\u53ef\u80fd\u6027\uff09<\/strong><\/h4>\n\n\n\n<p>\u5230\u9054\u53ef\u80fd\u6027\u3068\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Response\uff08\u6e2c\u5b9a\u53ef\u80fd\u6027\uff09<\/strong><\/h4>\n\n\n\n<p>\u6e2c\u5b9a\u53ef\u80fd\u6027\u3068\u306f\u3001\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u53cd\u5fdc\u3084\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u6d3b\u7528\u4e8b\u4f8b<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4e8b\u4f8b1\uff1a\u30cf\u30fc\u30b2\u30f3\u30c0\u30c3\u30c4<\/strong><\/h4>\n\n\n\n<p>\u30cf\u30fc\u30b2\u30f3\u30c0\u30c3\u30c4\u306f\u3001\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u5e02\u5834\u306b\u304a\u3044\u3066\u3001\u4eba\u53e3\u52d5\u614b\u5909\u6570\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u7d50\u679c\u3001\u82e5\u3044\u5973\u6027\u3084\u9ad8\u6240\u5f97\u8005\u306a\u3069\u306e\u30cb\u30fc\u30ba\u3092\u6349\u3048\u305f\u300c\u5927\u4eba\u306e\u30a2\u30a4\u30b9\u30af\u30ea\u30fc\u30e0\u300d\u3068\u3044\u3046\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u78ba\u7acb\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5fc3\u7406\u7684\u5909\u6570\u3084\u884c\u52d5\u5909\u6570\u3092\u7528\u3044\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u52d5\u6a5f\u3084\u8cfc\u5165\u6642\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u5206\u6790\u3057\u3001\u9ad8\u54c1\u8cea\u3067\u9ad8\u4fa1\u683c\u306a\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4e8b\u4f8b2\uff1a\u30e6\u30cb\u30af\u30ed<\/strong><\/h4>\n\n\n\n<p>\u30e6\u30cb\u30af\u30ed\u3067\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u56de\u6570\u3084\u8cfc\u5165\u983b\u5ea6\u3001\u4f1a\u54e1\u30e9\u30f3\u30af\u306a\u3069\u3067\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u5c55\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u9ad8\u983b\u5ea6\u3067\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306b\u306f\u30dd\u30a4\u30f3\u30c8\u3084\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3057\u3001\u4f4e\u983b\u5ea6\u3067\u8cfc\u5165\u3059\u308b\u9867\u5ba2\u306b\u306f\u65b0\u5546\u54c1\u3084\u30bb\u30fc\u30eb\u306e\u60c5\u5831\u3092\u9001\u308b\u306a\u3069\u3001\u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>CDP\u3068\u306f\uff1f\u7279\u5fb4\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u5c0e\u5165\u4e8b\u4f8b\u3092\u89e3\u8aac<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/\u9867\u5ba2\u30bb\u30af\u3099\u30e1\u30f3\u30c8\u306e\u91cd\u8981\u6027\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u306b\u304a\u3051\u308bCDP\u306e\u5f79\u5272\u3001DMP\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac_img02.png\" alt=\"\" class=\"wp-image-1933\"\/><\/figure>\n\n\n\n<p>CDP\u3068\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7d71\u5408\u30fb\u5206\u6790\u3059\u308b\u30c7\u30fc\u30bf\u57fa\u76e4\u69cb\u7bc9\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CDP\u306e\u7279\u5fb4<\/strong><\/h3>\n\n\n\n<p>CDP\u306e\u7279\u5fb4\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u307e\u3068\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u3001\u3055\u307e\u3056\u307e\u306a\u30b7\u30b9\u30c6\u30e0\u3084\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u53ce\u96c6\u3059\u308b<\/li>\n\n\n\n<li>\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3001\u7279\u5b9a\u306eID\u306b\u7d10\u3065\u3051\u3066\u4e00\u5143\u7ba1\u7406\u3059\u308b<\/li>\n\n\n\n<li>\u4e00\u5143\u7ba1\u7406\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3001MA\u3084CRM\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u516c\u958b\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CDP\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u52b9\u679c<\/strong><\/h3>\n\n\n\n<p>CDP\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3068\u52b9\u679c\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u307e\u3068\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3084\u7d71\u5408\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u7387\u5316\u304c\u5b9f\u73fe\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u3092\u8a73\u3057\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u65bd\u7b56\u3092\u5b9f\u65bd\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u90e8\u9580\u9593\u3067\u306e\u60c5\u5831\u5171\u6709\u304c\u5bb9\u6613\u306b\u306a\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u5bfe\u5fdc\u306e\u8cea\u3084\u30b9\u30d4\u30fc\u30c9\u3092\u5411\u4e0a\u3067\u304d\u308b<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>CDP\u306e\u5c0e\u5165\u4e8b\u4f8b<\/strong><\/h3>\n\n\n\n<p>CDP\u306e\u5c0e\u5165\u4e8b\u4f8b\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4e8b\u4f8b1\uff1a\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9<\/strong><\/h4>\n\n\n\n<p>\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3067\u306f\u3001CDP\u3092\u5c0e\u5165\u3057\u3066\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u30a2\u30d7\u30ea\u5229\u7528\u72b6\u6cc1\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u305f\u7d50\u679c\u3001\u9867\u5ba2\u306e\u597d\u307f\u3084\u55dc\u597d\u306b\u5fdc\u3058\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3084\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u6765\u5e97\u983b\u5ea6\u3084\u8cfc\u5165\u91d1\u984d\u306b\u5fdc\u3058\u305f\u30dd\u30a4\u30f3\u30c8\u3084\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3084\u58f2\u4e0a\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4e8b\u4f8b2\uff1a\u30e6\u30cb\u30ea\u30fc\u30d0<\/strong><\/h4>\n\n\n\n<p>\u30e6\u30cb\u30ea\u30fc\u30d0\u3067\u306f\u3001CDP\u3092\u5c0e\u5165\u3057\u3066\u9867\u5ba2\u306eWeb\u30b5\u30a4\u30c8\u3084SNS\u3067\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u305f\u7d50\u679c\u3001\u9867\u5ba2\u306e\u8208\u5473\u3084\u95a2\u5fc3\u306b\u5fdc\u3058\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3084\u6e80\u8db3\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>DMP\u3068\u306f\uff1f\u7279\u5fb4\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u89e3\u8aac<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/\u9867\u5ba2\u30bb\u30af\u3099\u30e1\u30f3\u30c8\u306e\u91cd\u8981\u6027\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u306b\u304a\u3051\u308bCDP\u306e\u5f79\u5272\u3001DMP\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac_img03.png\" alt=\"\" class=\"wp-image-1934\"\/><\/figure>\n\n\n\n<p>DMP\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u3067\u306f\u3001DMP\u306e\u7279\u5fb4\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u5c0e\u5165\u4e8b\u4f8b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>DMP\u306e\u7279\u5fb4\u3068\u6a5f\u80fd<\/strong><\/h3>\n\n\n\n<p>DMP\u306f\u300cData Management Platform\uff08\u30c7\u30fc\u30bf\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u300d\u306e\u7565\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u84c4\u7a4d\u3055\u308c\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6709\u7528\u306a\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n\n\n\n<p>DMP\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u4e00\u5143\u7ba1\u7406\u6a5f\u80fd<\/strong><\/h4>\n\n\n\n<p>\u81ea\u793e\u3067\u53d6\u5f97\u3057\u305f\u9867\u5ba2\u306e\u5c5e\u6027\u30c7\u30fc\u30bf\u3084\u8cfc\u8cb7\u5c65\u6b74\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u5c65\u6b74\u3084\u554f\u3044\u5408\u308f\u305b\u30c7\u30fc\u30bf\u306a\u3069\u306f\u3082\u3061\u308d\u3093\u3001SNS\u306e\u30c7\u30fc\u30bf\u306a\u3069\u5916\u90e8\u304b\u3089\u63d0\u4f9b\u3055\u308c\u308b\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u307e\u3067\u3001DMP\u3067\u7d71\u5408\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30c7\u30fc\u30bf\u306e\u5206\u6790\u6a5f\u80fd<\/strong><\/h4>\n\n\n\n<p>\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3001\u7279\u5b9a\u306e\u6761\u4ef6\u306b\u8a72\u5f53\u3059\u308b\u4eba\u3092\u62bd\u51fa\u3059\u308b\u300c\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790\u300d\u3084Cookie\u3092\u8ffd\u8de1\u3059\u308b\u300c\u884c\u52d5\u89e3\u6790\u300d\u306a\u3069\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u6a5f\u80fd<\/strong><\/h4>\n\n\n\n<p>\u5206\u6790\u3057\u305f\u30c7\u30fc\u30bf\u3092\u3001\u9867\u5ba2\u3054\u3068\u306b\u6700\u9069\u306aWEB\u30da\u30fc\u30b8\u3092\u8868\u793a\u3001DM\u3084\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3092\u70b9\u6570\u3065\u3051\uff1d\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3001\u898b\u8fbc\u307f\u5ea6\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u62bd\u51fa\u306a\u3069\u3067\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>DMP\u304c\u6271\u3046\u30c7\u30fc\u30bf\u306e\u7a2e\u985e<\/strong><\/h3>\n\n\n\n<p>DMP\u306f\u3001\u6271\u3046\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u4ee5\u4e0b\u306e2\u7a2e\u985e\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30d1\u30d6\u30ea\u30c3\u30afDMP\uff08\u30aa\u30fc\u30d7\u30f3DMP\uff09<\/strong><\/h4>\n\n\n\n<p>\u5916\u90e8\u306e\u30c7\u30fc\u30bf\u63d0\u4f9b\u4f01\u696d\u304c\u4fdd\u6709\u3059\u308b\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3001\u4e00\u5143\u7ba1\u7406\u3067\u304d\u308b\u30af\u30e9\u30a6\u30c9\u578b\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u306a\u5c5e\u6027\u3084WEB\u30b5\u30a4\u30c8\u884c\u52d5\u5c65\u6b74\u3001SNS\u30c7\u30fc\u30bf\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u3044\u5834\u5408\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\uff08CDP\uff1dCustomer Data Platform\uff09<\/strong><\/h4>\n\n\n\n<p>\u81ea\u793e\u3067\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3066\u6d3b\u7528\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u9867\u5ba2\u60c5\u5831\u3084\u8cfc\u8cb7\u5c65\u6b74\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30bb\u30f3\u30bf\u30fc\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u3001\u5b9f\u5e97\u8217\u306e\u8ca9\u58f2\u30c7\u30fc\u30bf\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u65e2\u5b58\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u3092\u884c\u3044\u305f\u3044\u5834\u5408\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>DMP\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3068\u52b9\u679c<\/strong><\/h3>\n\n\n\n<p>DMP\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u52b9\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30c7\u30fc\u30bf\u3092\u52b9\u7387\u7684\u306b\u5206\u6790\u3067\u304d\u308b<\/strong><\/h4>\n\n\n\n<p>\u6563\u5728\u3059\u308b\u30c7\u30fc\u30bf\u3092\u307e\u3068\u3081\u3066\u7ba1\u7406\u30fb\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u3092\u300c\u4f55\u306b\u8208\u5473\u304c\u3042\u308b\u304b\u300d\u300c\u3069\u3093\u306a\u6d88\u8cbb\u884c\u52d5\u3092\u3068\u308b\u304b\u300d\u3068\u3044\u3063\u305f\u6761\u4ef6\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u3057\u305f\u308a\u3001\u300c\u3069\u306e\u7a0b\u5ea6\u898b\u8fbc\u307f\u304c\u3042\u308b\u304b\u300d\u3092\u6570\u5024\u5316\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u660e\u78ba\u5316\u3067\u304d\u308b<\/strong><\/h4>\n\n\n\n<p>\u5206\u6790\u306b\u3088\u308a\u8ab0\u304c\u3069\u306e\u3088\u3046\u306a\u8208\u5473\u95a2\u5fc3\u3092\u3001\u3069\u306e\u7a0b\u5ea6\u62b1\u3044\u3066\u3044\u308b\u306e\u304b\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u7d5e\u308a\u8fbc\u307f\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u30e6\u30fc\u30b6\u30fc\u3068\u305d\u3046\u3067\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u660e\u78ba\u306b\u533a\u5225\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b<\/strong><\/h4>\n\n\n\n<p>\u660e\u78ba\u5316\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3001\u6210\u7d04\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u4ee3\u8868\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u30fb\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u30fb\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u30fb\u30af\u30fc\u30dd\u30f3\u914d\u5e03\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u5206\u6790\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u3066\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3092\u9078\u629e\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u5b9a\u306e\u4ed5\u65b9\u3092\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbWeb\u63a5\u5ba2\u306b\u304a\u3051\u308b\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f<br>\u30fbWeb\u63a5\u5ba2\u3067\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3059\u308b\u7406\u7531\u3084\u52b9\u679c<br>\u30fbWeb\u63a5\u5ba2\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u624b\u9806<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u5bfe\u5fdc\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u308b\u4eca\u3001Web\u63a5\u5ba2\u3092\u5c0e\u5165\u3057\u3088\u3046\u3068\u304a\u8003\u3048\u306e\u65b9\u306f\u3001\u305c\u3072\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3068\u3057\u3066\u304a\u4f7f\u3044\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp004?utm_source=blog&amp;utm_medium=cdp_dmp_difference\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/10\/wp004.png\" alt=\"\" class=\"wp-image-673\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>CDP\u3068DMP\u306e\u9055\u3044\u3068\u306f\uff1f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/\u9867\u5ba2\u30bb\u30af\u3099\u30e1\u30f3\u30c8\u306e\u91cd\u8981\u6027\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u306b\u304a\u3051\u308bCDP\u306e\u5f79\u5272\u3001DMP\u3068\u306e\u9055\u3044\u3092\u89e3\u8aac_img04.png\" alt=\"\" class=\"wp-image-1935\"\/><\/figure>\n\n\n\n<p>CDP\u3068DMP\u306f\u3001\u3069\u3061\u3089\u3082\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u304c\u3001\u305d\u308c\u305e\u308c\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>CDP\u306f\u81ea\u793e\u3067\u53d6\u5f97\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\uff081st Party Data\uff09\u3092\u4e2d\u5fc3\u306b\u6271\u3044\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u7d10\u3065\u3051\u3066\u7ba1\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001DMP\u306f\u5916\u90e8\u304b\u3089\u63d0\u4f9b\u3055\u308c\u308b\u533f\u540d\u306e\u30c7\u30fc\u30bf\uff083rd Party Data\uff09\u3092\u4e2d\u5fc3\u306b\u6271\u3044\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5206\u3051\u3066\u7ba1\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>CDP\u306f\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u306a\u3069\u306e\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u3092\u6301\u3064\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u304c\u9ad8\u3044\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001DMP\u306f\u9867\u5ba2\u306e\u5e74\u9f62\u3084\u6027\u5225\u306a\u3069\u306e\u6982\u7565\u7684\u306a\u30c7\u30fc\u30bf\u3092\u6301\u3064\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u304c\u4f4e\u304f\u306a\u308a\u3084\u3059\u3044\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30c7\u30fc\u30bf\u306e\u91cf\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>CDP\u306f\u81ea\u793e\u3067\u53d6\u5f97\u3057\u305f\u30c7\u30fc\u30bf\u306b\u9650\u3089\u308c\u308b\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u91cf\u304c\u5c11\u306a\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001DMP\u306f\u5916\u90e8\u304b\u3089\u63d0\u4f9b\u3055\u308c\u308b\u30c7\u30fc\u30bf\u3092\u542b\u3080\u305f\u3081\u3001\u30c7\u30fc\u30bf\u306e\u91cf\u304c\u6bd4\u8f03\u7684\u591a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5229\u7528\u76ee\u7684\u306e\u9055\u3044<\/strong><\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u9867\u5ba2\u4f53\u9a13\u306e\u6700\u9069\u5316\u3092\u76ee\u7684\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u65bd\u7b56\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u5f79\u7acb\u3064\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001DMP\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u3092\u7528\u3044\u3066\u5e83\u544a\u65bd\u7b56\u306e\u6700\u9069\u5316\u3092\u76ee\u7684\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u914d\u4fe1\u306b\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u306e\u5c0e\u5165\u30dd\u30a4\u30f3\u30c8\u3084\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u7a2e\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u904b\u7528\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u300c\u5177\u4f53\u7684\u306a\u6210\u679c\u304c\u30a4\u30e1\u30fc\u30b8\u3057\u3065\u3089\u3044\u300d\u3068\u304a\u611f\u3058\u306e\u65b9\u306f\u3001\u305c\u3072\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3068\u3057\u3066\u304a\u4f7f\u3044\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp002#doc_form_complete?utm_source=blog&amp;utm_medium=cdp_dmp_difference\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/09\/WP_dl002-1.png\" alt=\"\" class=\"wp-image-453\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>CDP\u3084DMP\u3092\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u30a8\u30d5\u30b3\u30fc\u30c9\u306e\u300cCODE Marketing Cloud\u300d\u304c\u304a\u3059\u3059\u3081<\/strong><\/h2>\n\n\n\n<p>\u30a8\u30d5\u30b3\u30fc\u30c9\u306e\u300cCODE Marketing Cloud\u300d\u3068\u306f\u3001Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u306e1\u3064\u3067\u3001CDP\u3084DMP\u3092\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>CDP\u3084DMP\u3092\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u300cCODE Marketing Cloud\u300d\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u7406\u7531\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a8\u30d5\u30b3\u30fc\u30c9\u306e\u300cCODE Marketing Cloud\u300d\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u306b\u5bfe\u3057\u3066\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u5c5e\u6027\u306b\u5fdc\u3058\u305f\u6700\u9069\u306a\u30d0\u30ca\u30fc\u3084\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u300cCODE Marketing Cloud\u300d\u306f\u5c0e\u5165\u304c\u7c21\u5358\u3067\u3001\u5c02\u9580\u77e5\u8b58\u3082\u4e0d\u8981\u306a\u306e\u304c\u9b45\u529b\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u306b\u30bf\u30b0\u3092\u8a2d\u7f6e\u3059\u308b\u3060\u3051\u3067\u3001\u8c4a\u5bcc\u306a\u63a5\u5ba2\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u81ea\u7531\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u300cCODE Marketing Cloud\u300d\u306fCDP\u3084DMP\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001CDP\u3084DMP\u304b\u3089\u53ce\u96c6\u30fb\u5206\u6790\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63a5\u5ba2\u3092\u5b9f\u73fe\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001\u30a8\u30d5\u30b3\u30fc\u30c9\u306e\u300cCODE Marketing Cloud\u300d\u306f\u3001CDP\u3084DMP\u3092\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001Web\u30b5\u30a4\u30c8\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25bc<strong>\u682a\u5f0f\u4f1a\u793e\u30a8\u30d5\u30fb\u30b3\u30fc\u30c9\u3067\u306f\u3001WEB\u63a5\u5ba2\u30c4\u30fc\u30eb<a href=\"https:\/\/codemarketing.cloud\/\" data-type=\"link\" data-id=\"https:\/\/codemarketing.cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300cCODE Marketing Cloud\u300d<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><br>\u4ee5\u4e0b\u306e\u30dc\u30bf\u30f3\u304b\u3089\u300cCODE Marketing Cloud\u300d\u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cCODE Marketing Cloud\u300d\u306e\u4e3b\u306a\u7279\u9577\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u3092\u5206\u6790\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044WEB\u63a5\u5ba2<br>\u30fb\u5c02\u9580\u77e5\u8b58\u4e0d\u8981\u306e\u69d8\u3005\u306a\u696d\u754c\u5225\u63a5\u5ba2\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<br>\u30fb\u65e2\u306b\u304a\u4f7f\u3044\u306eGoogle 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