{"id":778,"date":"2023-12-03T11:14:24","date_gmt":"2023-12-03T02:14:24","guid":{"rendered":"https:\/\/f-code.co.jp\/blog\/?p=778"},"modified":"2025-09-17T10:25:12","modified_gmt":"2025-09-17T01:25:12","slug":"marketing-effect-measurement","status":"publish","type":"cro","link":"https:\/\/f-code.co.jp\/blog\/cro\/marketing-effect-measurement\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\uff1f\u91cd\u8981\u6027\u3068\u3084\u308a\u65b9\u3001\u4e3b\u306a\u6307\u6a19\u3084\u30c4\u30fc\u30eb\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6210\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u30e1\u30ea\u30c3\u30c8\u306e1\u3064\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u901a\u3058\u3066\u3001\u30b3\u30b9\u30c8\u3068\u53ce\u76ca\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3082\u30461\u3064\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u901a\u3058\u3066\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3001\u3069\u306e\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u304b\u3001\u306a\u3069\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u53ef\u8996\u5316\u3057\u3001\u7d44\u7e54\u5185\u3067\u306e\u8aac\u5f97\u529b\u3084\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u91cd\u8981\u6027\u3068\u3084\u308a\u65b9\u3001\u4e3b\u306a\u6307\u6a19\u3084\u30c4\u30fc\u30eb\u306a\u3069\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u65b9\u306f\u3082\u3061\u308d\u3093\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u8208\u5473\u306e\u3042\u308b\u65b9\u3082\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA02\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/12\/CODE_\u8cc7\u6599\u8acb\u6c42\u30d0\u30ca\u30fc.png\" alt=\"\" class=\"wp-image-3431\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\uff1f\u52b9\u679c\u6e2c\u5b9a\u306e\u91cd\u8981\u6027\u3092\u89e3\u8aac<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\uff1f_img01.png\" alt=\"\" class=\"wp-image-1898\"\/><\/figure>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u6210\u679c\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u6570\u5024\u5316\u3057\u3066\u691c\u8a3c\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u6709\u52b9\u6027\u3084\u6539\u5584\u70b9\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3084\u6700\u9069\u5316\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u306e\u91cd\u8981\u6027\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u70b9\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3084\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u306b\u914d\u5206\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u76ee\u7684\u3084KPI\u3092\u660e\u78ba\u306b\u8a2d\u5b9a\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6539\u5584\u3084\u6539\u826f\u306e\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u3089\u308c\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u7af6\u4e89\u529b\u3084\u5dee\u5225\u5316\u3092\u9ad8\u3081\u3089\u308c\u308b<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u3068\u624b\u9806<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\uff1f_img02.png\" alt=\"\" class=\"wp-image-1900\"\/><\/figure>\n\n\n\n<p>\u4ee5\u4e0b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u3068\u624b\u9806\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u9032\u3081\u3089\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n\n\n\n<li>KGI\u3084KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u6709\u52b9\u306a\u624b\u6bb5\u3092\u9078\u5b9a\u3059\u308b<\/li>\n\n\n\n<li>\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n\n\n\n<li>\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046<\/li>\n\n\n\n<li>\u6539\u5584\u7b56\u3092\u8003\u6848\u3059\u308b<\/li>\n<\/ol>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u76ee\u7684\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u8a55\u4fa1\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u5411\u6027\u3084\u57fa\u6e96\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.KGI\u3084KPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p>KGI\uff08Key Goal Indicator\uff09\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u6a19\u3092\u5b9a\u91cf\u7684\u306b\u8868\u3059\u6307\u6a19\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u3001\u30b7\u30a7\u30a2\u306a\u3069\u304cKGI\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\uff08Key Performance Indicator\uff09\u3068\u306f\u3001KGI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u52d5\u3092\u5b9a\u91cf\u7684\u306b\u8868\u3059\u6307\u6a19\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u30a2\u30af\u30bb\u30b9\u6570\u3084\u30af\u30ea\u30c3\u30af\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u304cKPI\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>KGI\u3084KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u5bfe\u8c61\u3084\u76ee\u6a19\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u6709\u52b9\u306a\u624b\u6bb5\u3092\u9078\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p>\u6709\u52b9\u306a\u624b\u6bb5\u3068\u306f\u3001KGI\u3084KPI\u306b\u6cbf\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3084\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001SEO\u3084SEM\u3001SNS\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u5e83\u544a\u306a\u3069\u304c\u6709\u52b9\u306a\u624b\u6bb5\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6709\u52b9\u306a\u624b\u6bb5\u3092\u9078\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5\u3084\u30c4\u30fc\u30eb\u3092\u6c7a\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b<\/h3>\n\n\n\n<p>\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3068\u306f\u3001\u9078\u5b9a\u3057\u305f\u624b\u6bb5\u306b\u57fa\u3065\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u4e88\u7b97\u306a\u3069\u3092\u8a2d\u8a08\u3057\u3001\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046<\/h3>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3068\u306f\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001KGI\u3084KPI\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3084\u8ab2\u984c\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.\u6539\u5584\u7b56\u3092\u8003\u6848\u3059\u308b<\/h3>\n\n\n\n<p>\u6539\u5584\u7b56\u3092\u8003\u6848\u3059\u308b\u3068\u306f\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u65bd\u7b56\u3084\u624b\u6bb5\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6539\u5584\u7b56\u3092\u8003\u6848\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u91cd\u8981\u6307\u6a19<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\uff1f_img03.png\" alt=\"\" class=\"wp-image-1901\"\/><\/figure>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u91cd\u8981\u6307\u6a19\u306b\u306f\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u7387<\/li>\n\n\n\n<li>\u30af\u30ea\u30c3\u30af\u5358\u4fa1<\/li>\n\n\n\n<li>TCR<\/li>\n\n\n\n<li>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c<\/li>\n\n\n\n<li>\u76f4\u5e30\u7387<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3051\u308b\u91cd\u8981\u6307\u6a19\u306b\u3064\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a73\u3057\u304f\u89e3\u8aac\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u7387<\/h3>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u7387\u3068\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u540d\u524d\u3084\u30ed\u30b4\u306a\u3069\u3092\u8a8d\u8b58\u3067\u304d\u308b\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u7387\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u77e5\u540d\u5ea6\u3084\u30a4\u30e1\u30fc\u30b8\u3092\u5411\u4e0a\u3055\u305b\u308b\u5834\u5408\u306b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3084\u30a6\u30a7\u30d6\u5206\u6790\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u6d88\u8cbb\u8005\u306b\u5bfe\u3057\u3066\u3001\u3042\u308b\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u601d\u3044\u6d6e\u304b\u3079\u305f\u3068\u304d\u306b\u3001\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u601d\u3044\u51fa\u3059\u304b\u3092\u5c0b\u306d\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u7387\u3092\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30af\u30ea\u30c3\u30af\u5358\u4fa1<\/h3>\n\n\n\n<p>\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3068\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306e\u8cbb\u7528\u3092\u30af\u30ea\u30c3\u30af\u6570\u3067\u5272\u3063\u305f\u5024\u306e\u3053\u3068\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a98\u5c0e\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u5834\u5408\u306b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u5e83\u544a\u306e\u8cbb\u7528\u3068\u30af\u30ea\u30c3\u30af\u6570\u3092\u30a6\u30a7\u30d6\u5206\u6790\u30c4\u30fc\u30eb\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Google\u5e83\u544a\u3084Facebook\u5e83\u544a\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CVR<\/h3>\n\n\n\n<p>CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\uff09\u3068\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u304c\u76ee\u7684\u306e\u884c\u52d5\uff08\u8cfc\u5165\u3084\u767b\u9332\u306a\u3069\uff09\u3092\u884c\u3063\u305f\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002CVR\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e\u6210\u7d04\u3084\u53ce\u76ca\u3092\u5897\u3084\u3059\u5834\u5408\u306b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>CVR\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u30a6\u30a7\u30d6\u5206\u6790\u30c4\u30fc\u30eb\u3067\u8a2a\u554f\u8005\u6570\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084Adobe\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306a\u3069\u306e\u30a6\u30a7\u30d6\u5206\u6790\u30c4\u30fc\u30eb\u3067\u306f\u3001CVR\u3092\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c<\/h3>\n\n\n\n<p>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u3068\u306f\u3001\u5e83\u544a\u306e\u8cbb\u7528\u3068\u5e83\u544a\u306e\u52b9\u679c\uff08\u58f2\u4e0a\u3084\u5229\u76ca\u306a\u3069\uff09\u306e\u6bd4\u7387\u306e\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u304c\u5e83\u544a\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u3092\u6700\u5927\u5316\u3059\u308b\u5834\u5408\u306b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u5e83\u544a\u306e\u8cbb\u7528\u3068\u52b9\u679c\u3092\u30a6\u30a7\u30d6\u5206\u6790\u30c4\u30fc\u30eb\u3084\u4f1a\u8a08\u30b7\u30b9\u30c6\u30e0\u306a\u3069\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u8a08\u7b97\u3059\u308b\u516c\u5f0f\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c=\u5e83\u544a\u306e\u52b9\u679c\/\u5e83\u544a\u306e\u8cbb\u7528\u200b<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u76f4\u5e30\u7387<\/h3>\n\n\n\n<p>\u76f4\u5e30\u7387\u3068\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u305f\u3042\u3068\u3001\u4ed6\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u305b\u305a\u306b\u96e2\u8131\u3057\u305f\u8a2a\u554f\u8005\u306e\u5272\u5408\u306e\u3053\u3068\u3067\u3059\u3002\u76f4\u5e30\u7387\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6ede\u5728\u6642\u9593\u3084\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u5897\u3084\u3059\u5834\u5408\u306b\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u76f4\u5e30\u7387\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u30a6\u30a7\u30d6\u5206\u6790\u30c4\u30fc\u30eb\u3067\u8a2a\u554f\u8005\u6570\u3068\u76f4\u5e30\u6570\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084Adobe\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306a\u3069\u306e\u30a6\u30a7\u30d6\u5206\u6790\u30c4\u30fc\u30eb\u3067\u306f\u3001\u76f4\u5e30\u7387\u3092\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3067\u6d3b\u7528\u3059\u3079\u304d\u30c4\u30fc\u30eb<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\uff1f_img04.png\" alt=\"\" class=\"wp-image-1902\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">MA\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p>MA\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff08Marketing Automation\uff09\u306e\u7565\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u4ed5\u7d44\u307f\u5316\u3057\u3066\u652f\u63f4\u3059\u308b\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u3002<\/p>\n\n\n\n<p>MA\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u5206\u6790\u3084\u30e1\u30fc\u30eb\u65bd\u7b56\u306e\u52b9\u679c\u3001Web\u5e83\u544a\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306a\u3069\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u5f79\u7acb\u3064\u6a5f\u80fd\u304c\u5b9f\u88c5\u3055\u308c\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u306b\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u80b2\u6210\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4fc3\u9032\u306a\u3069\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM<\/h3>\n\n\n\n<p>CRM\u3068\u306f\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff08Customer Relationship Management\uff09\u306e\u7565\u3067\u3001\u9867\u5ba2\u306e\u60c5\u5831\u3084\u5c65\u6b74\u3001\u30cb\u30fc\u30ba\u306a\u3069\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>CRM\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3068\u3068\u3082\u306b\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u306e\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CDP<\/h3>\n\n\n\n<p>CDP\u3068\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08Customer Data Platform\uff09\u306e\u7565\u3067\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u7684\u306b\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>CDP\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u3001SNS\u306a\u3069\u306e\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u53ce\u96c6\u3057\u305f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u5316\u3057\u3001\u5206\u6790\u3084\u6d3b\u7528\u3092\u5bb9\u6613\u306b\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u5229\u7528\u72b6\u6cc1\u3092\u6e2c\u5b9a\u30fb\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u8a2a\u554f\u8005\u6570\u3084\u6ede\u5728\u6642\u9593\u3001\u96e2\u8131\u7387\u306a\u3069\u306e\u6307\u6a19\u3092\u628a\u63e1\u3057\u3001\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u6539\u5584\u3084\u6700\u9069\u5316\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e0a\u8a18\u306e\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3088\u308a\u6b63\u78ba\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u307e\u305f\u3001\u52b9\u679c\u6e2c\u5b9a\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u6539\u5584\u3084\u6700\u9069\u5316\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u969b\u306e\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u306f\uff1f_img05.png\" alt=\"\" class=\"wp-image-1903\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b<\/h3>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u81ea\u52d5\u5316\u3057\u3001\u52b9\u679c\u6e2c\u5b9a\u3092\u5bb9\u6613\u306b\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u53cd\u5fdc\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u5206\u6790\u3057\u3001\u6700\u9069\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001MA\u30c4\u30fc\u30eb\u306f\u3001KGI\u3084KPI\u306a\u3069\u306e\u6307\u6a19\u3092\u53ef\u8996\u5316\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MA\u30c4\u30fc\u30eb\u3068SFA\u306e\u9023\u643a<\/h3>\n\n\n\n<p>SFA\u3068\u306f\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\uff08Sales Force Automation\uff09\u306e\u7565\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u52b9\u7387\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>SFA\u306f\u3001\u9867\u5ba2\u306e\u60c5\u5831\u3084\u5c65\u6b74\u3001\u5546\u8ac7\u306e\u72b6\u6cc1\u306a\u3069\u3092\u7ba1\u7406\u3057\u3001\u55b6\u696d\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u3068SFA\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u306e\u4e00\u4f53\u5316\u3092\u5b9f\u73fe\u3057\u3001\u30ea\u30fc\u30c9\u306e\u7ba1\u7406\u3084\u80b2\u6210\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4fc3\u9032\u306a\u3069\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5fc5\u8981\u306a\u6307\u6a19\u3092\u614e\u91cd\u306b\u9078\u629e\u3059\u308b<\/h3>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u5fc5\u8981\u306a\u6307\u6a19\u3092\u614e\u91cd\u306b\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6307\u6a19\u306e\u9078\u629e\u306b\u306f\u3001\u81ea\u793e\u306e\u76ee\u7684\u3084\u6226\u7565\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3001\u65bd\u7b56\u5185\u5bb9\u306a\u3069\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u6307\u6a19\u306e\u8a2d\u5b9a\u306b\u306f\u3001SMART\uff08Specific, Measurable, Achievable, Relevant, Time-bound\uff09\u3068\u3044\u3046\u57fa\u6e96\u3092\u7528\u3044\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u6307\u6a19\u3092\u9069\u5207\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u6b63\u78ba\u306b\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u5b9a\u306e\u4ed5\u65b9\u3092\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbWeb\u63a5\u5ba2\u306b\u304a\u3051\u308b\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f<br>\u30fbWeb\u63a5\u5ba2\u3067\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3059\u308b\u7406\u7531\u3084\u52b9\u679c<br>\u30fbWeb\u63a5\u5ba2\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u624b\u9806<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u5bfe\u5fdc\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u308b\u4eca\u3001Web\u63a5\u5ba2\u3092\u5c0e\u5165\u3057\u3088\u3046\u3068\u304a\u8003\u3048\u306e\u65b9\u306f\u3001\u305c\u3072\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3068\u3057\u3066\u304a\u4f7f\u3044\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp004?utm_source=blog&amp;utm_medium=marketing-effect-measurement\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/10\/wp004.png\" alt=\"\" class=\"wp-image-673\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u306e\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u884c\u3046\u3079\u304d\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u7acb\u6848\u3057\u305f\u308a\u3001\u65bd\u7b56\u3092\u52b9\u679c\u7684\u306b\u6539\u5584\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u3053\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3044\u3001\u91cd\u8981\u306a\u6307\u6a19\u306e\u6570\u5024\u3092\u57fa\u306b\u58f2\u4e0a\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u3068\u6539\u5584\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u25bc<strong>\u682a\u5f0f\u4f1a\u793e\u30a8\u30d5\u30fb\u30b3\u30fc\u30c9\u3067\u306f\u3001WEB\u63a5\u5ba2\u30c4\u30fc\u30eb<a href=\"https:\/\/codemarketing.cloud\/\" data-type=\"link\" data-id=\"https:\/\/codemarketing.cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300cCODE Marketing Cloud\u300d<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><br>\u4ee5\u4e0b\u306e\u30dc\u30bf\u30f3\u304b\u3089\u300cCODE Marketing Cloud\u300d\u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cCODE Marketing Cloud\u300d\u306e\u4e3b\u306a\u7279\u9577\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u3092\u5206\u6790\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044WEB\u63a5\u5ba2<br>\u30fb\u5c02\u9580\u77e5\u8b58\u4e0d\u8981\u306e\u69d8\u3005\u306a\u696d\u754c\u5225\u63a5\u5ba2\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<br>\u30fb\u65e2\u306b\u304a\u4f7f\u3044\u306eGoogle Analytics\u3084MA\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a<br>\u30fbON\/OFF\u30c6\u30b9\u30c8\u3084A\/B\u30c6\u30b9\u30c8\u3067\u306e\u691c\u8a3c<\/strong><\/p>\n\n\n\n<p>\u5404\u6a5f\u80fd\u306e\u8a73\u7d30\u3084\u5c0e\u5165\u306b\u95a2\u3059\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/02\/CODE_\u8cc7\u6599\u8acb\u6c42_02.png\" alt=\"\" class=\"wp-image-2586\"\/><\/a><\/figure>\n","protected":false},"featured_media":857,"template":"","categories":[33],"tags":[],"cvr":[],"kpi":[],"class_list":["post-778","cro","type-cro","status-publish","has-post-thumbnail","hentry","category-web-attraction"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro\/778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro"}],"about":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/types\/cro"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media\/857"}],"wp:attachment":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=778"},{"taxonomy":"cvr","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cvr?post=778"},{"taxonomy":"kpi","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/kpi?post=778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}