{"id":772,"date":"2023-11-28T20:41:08","date_gmt":"2023-11-28T11:41:08","guid":{"rendered":"https:\/\/f-code.co.jp\/blog\/?p=772"},"modified":"2025-09-17T10:25:47","modified_gmt":"2025-09-17T01:25:47","slug":"cdp-marketing-aim","status":"publish","type":"cro","link":"https:\/\/f-code.co.jp\/blog\/cro\/cdp-marketing-aim\/","title":{"rendered":"CDP\u3068\u306f\uff1f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u5f79\u5272\u3084\u76ee\u7684\u3001\u30e1\u30ea\u30c3\u30c8\u306a\u3069\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>CDP\u3068\u306f\uff08Customer Data Platform\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u7565\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>CDP\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u4e3b\u306b\u4ee5\u4e0b\u306e3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306e\u884c\u52d5\u3084\u5c5e\u6027\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u3044\u3066\u3001\u6b20\u304b\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001CDP\u306e\u5f79\u5272\u3084\u76ee\u7684\u3001\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002CDP\u3092\u6d3b\u7528\u3057\u3066\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3057\u305f\u3044\u3068\u304a\u8003\u3048\u306e\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA02\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/12\/CODE_\u8cc7\u6599\u8acb\u6c42\u30d0\u30ca\u30fc.png\" alt=\"\" class=\"wp-image-3431\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3068\u306f\uff1f<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/CDP\u3068\u306f\uff1f_img01.png\" alt=\"\" class=\"wp-image-1889\"\/><\/figure>\n\n\n\n<p>CDP\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30c7\u30fc\u30bf\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u3068\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b9\u304b\u3089\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u7d71\u5408\u3057\u3001\u5206\u6790\u3057\u3001\u6d3b\u7528\u3067\u304d\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3092\u4e2d\u5fc3\u306b\u3001\u30bb\u30ab\u30f3\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3084\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3082\u53d6\u308a\u8fbc\u307f\u306a\u304c\u3089\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3057\u3001\u500b\u5225\u306e\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u696d\u52d9\u306b\u304a\u3044\u3066\u3001\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u306e\u4e3b\u306a\u6a5f\u80fd4\u3064<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/CDP\u3068\u306f\uff1f_img02.png\" alt=\"\" class=\"wp-image-1890\"\/><\/figure>\n\n\n\n<p>CDP\u306e\u6a5f\u80fd\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u4ee5\u4e0b\u306e4\u3064\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u30c7\u30fc\u30bf\u53ce\u96c6\u6a5f\u80fd<\/h3>\n\n\n\n<p>CDP\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b9\u304b\u3089\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30bd\u30fc\u30b9\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30a2\u30d7\u30ea\u3001\u30e1\u30fc\u30eb\u3001SNS\u3001CRM\u3001POS\u3001\u5e83\u544a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3001\u30bb\u30ab\u30f3\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30fb\u30c7\u30fc\u30bf\u306b\u5206\u985e\u3057\u3001\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3084\u5f62\u5f0f\u306b\u5fdc\u3058\u3066\u9069\u5207\u306b\u51e6\u7406\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u30c7\u30fc\u30bf\u7d71\u5408\u6a5f\u80fd<\/h3>\n\n\n\n<p>CDP\u3067\u306f\u3001\u53ce\u96c6\u3057\u305f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u8b58\u5225\u3057\u3001\u91cd\u8907\u3084\u4e0d\u6574\u5408\u3092\u6392\u9664\u3057\u3001\u6b63\u78ba\u306a\u9867\u5ba2\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u500b\u5225\u306e\u9867\u5ba2\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3068\u3057\u3066\u4f5c\u6210\u3057\u3001\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u884c\u52d5\u3001\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u8a73\u7d30\u306a\u60c5\u5831\u3092\u4fdd\u5b58\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u30c7\u30fc\u30bf\u5206\u6790\u6a5f\u80fd<\/h3>\n\n\n\n<p>CDP\u3067\u306f\u3001\u7d71\u5408\u3057\u305f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u3001\u4fa1\u5024\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306a\u3069\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u53ef\u8996\u5316\u3057\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3084\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u306e\u5f62\u3067\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CDP\u306f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3001\u4e88\u6e2c\u3084\u63a8\u85a6\u306a\u3069\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u30c7\u30fc\u30bf\u6d3b\u7528\u6a5f\u80fd<\/h3>\n\n\n\n<p>CDP\u3067\u306f\u3001\u5206\u6790\u3057\u305f\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u9023\u643a\u3057\u3001\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u7bc4\u56f2\u3092\u5e83\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u696d\u52d9\u306b\u5fdc\u7528\u3057\u3001\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u4fdd\u8b77\u3057\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u898f\u5236\u3084\u30dd\u30ea\u30b7\u30fc\u306b\u3082\u6e96\u62e0\u3059\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u7d71\u5408\u3057\u3001\u5206\u6790\u3057\u3001\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u306e\u7279\u5fb44\u3064<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/CDP\u3068\u306f\uff1f_img03.png\" alt=\"\" class=\"wp-image-1892\"\/><\/figure>\n\n\n\n<p>CDP\u306e\u7279\u5fb4\u306f\u3001\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6027<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u53ce\u96c6\u3057\u3001\u66f4\u65b0\u3057\u3001\u53cd\u6620\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u6700\u65b0\u306e\u72b6\u6cc1\u3084\u5909\u5316\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u6b63\u78ba\u6027<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u8b58\u5225\u3057\u3001\u91cd\u8907\u3084\u4e0d\u6574\u5408\u3092\u6392\u9664\u3057\u3001\u6b63\u78ba\u306a\u9867\u5ba2\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u306e\u54c1\u8cea\u3084\u4fe1\u983c\u6027\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u67d4\u8edf\u6027<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u4ed6\u306e\u30b7\u30b9\u30c6\u30e0\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u9023\u643a\u3057\u3001\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u7bc4\u56f2\u3092\u5e83\u3052\u307e\u3059\u3002CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u69d8\u3005\u306a\u76ee\u7684\u3084\u30b7\u30ca\u30ea\u30aa\u306b\u5fdc\u3058\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.\u5408\u6cd5\u6027<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u4fdd\u8b77\u3057\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u898f\u5236\u3084\u30dd\u30ea\u30b7\u30fc\u306b\u6e96\u62e0\u3057\u307e\u3059\u3002CDP\u306f\u3001\u9867\u5ba2\u306e\u540c\u610f\u3084\u8a31\u53ef\u3092\u5f97\u3066\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3084\u5229\u7528\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u306e\u30e1\u30ea\u30c3\u30c83\u3064<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/CDP\u3068\u306f\uff1f_img04.png\" alt=\"\" class=\"wp-image-1894\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u9867\u5ba2\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u53ce\u96c6\u3057\u3001\u7d71\u5408\u3057\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u55dc\u597d\u3001\u4fa1\u5024\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306a\u3069\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3084\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u306b\u6cbf\u3063\u305f\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3084\u30c1\u30e3\u30cd\u30eb\u3067\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3048\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u3001\u4e88\u6e2c\u3084\u63a8\u85a6\u306a\u3069\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u52b9\u7387\u7684\u306b\u7ba1\u7406\u3057\u3001\u30c7\u30fc\u30bf\u306e\u54c1\u8cea\u3084\u4fe1\u983c\u6027\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u306e\u30c7\u30e1\u30ea\u30c3\u30c82\u3064<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/CDP\u3068\u306f\uff1f_img05.png\" alt=\"\" class=\"wp-image-1893\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1.\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u554f\u984c\u306b\u76f4\u9762\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u591a\u304f\u53ce\u96c6\u3057\u3001\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fb5\u5bb3\u3059\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u306e\u540c\u610f\u3084\u8a31\u53ef\u3092\u5f97\u3066\u3001\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3084\u5229\u7528\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001CDP\u306f\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u898f\u5236\u3084\u30dd\u30ea\u30b7\u30fc\u306b\u6e96\u62e0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u4ef6\u306b\u9055\u53cd\u3059\u308b\u3068\u3001\u6cd5\u7684\u306a\u5236\u88c1\u3084\u9867\u5ba2\u306e\u4fe1\u983c\u306e\u640d\u5931\u306a\u3069\u306e\u30ea\u30b9\u30af\u306b\u76f4\u9762\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u5341\u5206\u306a\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.CDP\u306e\u5c0e\u5165\u3084\u904b\u7528\u306b\u306f\u9ad8\u3044\u30b9\u30ad\u30eb\u3084\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u304c\u5fc5\u8981\u3068\u306a\u308b<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u7d71\u5408\u3057\u3001\u5206\u6790\u3057\u3001\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u3002CDP\u306e\u5c0e\u5165\u3084\u904b\u7528\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u3084\u5206\u6790\u306b\u95a2\u3059\u308b\u9ad8\u3044\u30b9\u30ad\u30eb\u3084\u77e5\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305f\u3001CDP\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u7d44\u7e54\u5168\u4f53\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3084\u5354\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001CDP\u306e\u5c0e\u5165\u3084\u904b\u7528\u306b\u306f\u3001\u6642\u9593\u3084\u8cbb\u7528\u306a\u3069\u306e\u6295\u8cc7\u3082\u5fc5\u8981\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CDP\u306f\u3001\u9867\u5ba2\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u7d71\u5408\u3057\u3001\u5206\u6790\u3057\u3001\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3067\u3059\u304c\u3001\u4e00\u65b9\u3067\u3001\u30c7\u30fc\u30bf\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u554f\u984c\u3084CDP\u306e\u5c0e\u5165\u3084\u904b\u7528\u306e\u96e3\u3057\u3055\u306a\u3069\u306e\u8ab2\u984c\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001CDP\u3092\u4f7f\u3046\u5834\u5408\u306f\u3001\u3053\u308c\u3089\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u5341\u5206\u306b\u7406\u89e3\u3057\u3001\u614e\u91cd\u306b\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u3068\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u306e\u9055\u3044<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/CDP\u3068\u306f\uff1f_img06.png\" alt=\"\" class=\"wp-image-1895\"\/><\/figure>\n\n\n\n<p>\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u3001CDP\u306f\u9867\u5ba2\u306e\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7d71\u5408\u30fb\u4e00\u5143\u7ba1\u7406\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u9867\u5ba2\u306e\u6c0f\u540d\u3084\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306a\u3069\u306e\u500b\u4eba\u60c5\u5831\u3084\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084Web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u306a\u3069\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u7d10\u3065\u3051\u3066\u7ba1\u7406\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<p>CDP\u306f\u3001DMP\u3084MA\u3001CRM\u306a\u3069\u306e\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3057\u3066\u3001\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u305f\u308a\u6d3b\u7528\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DMP\uff08Data Management Platform\uff1a\u30c7\u30fc\u30bf\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09<\/h3>\n\n\n\n<p>DMP\u3068\u306f\u3001\u533f\u540d\u306eWeb\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u6d3b\u7528\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002Cookie\u3084IP\u30a2\u30c9\u30ec\u30b9\u306a\u3069\u306e\u533f\u540d\u30c7\u30fc\u30bf\u3092\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u8208\u5473\u30fb\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u3066\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5e83\u544a\u306e\u914d\u4fe1\u306a\u3069\u306b\u5229\u7528\u3057\u307e\u3059\u3002DMP\u306f\u3001\u81ea\u793e\u304c\u6301\u3064\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u3068\u3001\u5916\u90e8\u304b\u3089\u63d0\u4f9b\u3055\u308c\u308b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u30d1\u30d6\u30ea\u30c3\u30afDMP\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MA\uff08Marketing Automation\uff1a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09<\/h3>\n\n\n\n<p>MA\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u7565\u3067\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u60c5\u5831\u7372\u5f97\u304b\u3089\u5546\u8ac7\u3084\u5951\u7d04\u306b\u3064\u306a\u3052\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u6d41\u308c\u3092\u52b9\u7387\u5316\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>MA\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u306a\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u884c\u52d5\u3084\u8208\u5473\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3057\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3084\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306a\u3069\u306e\u65bd\u7b56\u3092\u81ea\u52d5\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>MA\u3067\u306f\u3001CDP\u3084CRM\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u306b\u6700\u9069\u306a\u63d0\u6848\u3092\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CRM\uff08Customer Relationship Management\uff1a\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30ea\u30ec\u30a4\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30fb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\uff09<\/h3>\n\n\n\n<p>CRM\u3068\u306f\u3001\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\u306e\u7565\u3067\u3001\u9867\u5ba2\u306e\u60c5\u5831\u3084\u5c65\u6b74\u3092\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>CRM\u306f\u3001\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\u3084\u8cfc\u8cb7\u5c65\u6b74\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u5bfe\u5fdc\u3084\u55b6\u696d\u6d3b\u52d5\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>CRM\u3067\u306f\u3001CDP\u3084MA\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u306e\u5c0e\u5165\u65b9\u6cd5\u3068\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/CDP\u3068\u306f\uff1f_img07.png\" alt=\"\" class=\"wp-image-1896\"\/><\/figure>\n\n\n\n<p>CDP\u3092\u5c0e\u5165\u3059\u308b\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e9\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u69cb\u7bc9\u30fb\u5c0e\u5165\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n\n\n\n<li>\u793e\u5185\u306e\u30c7\u30fc\u30bf\u3092\u628a\u63e1\u30fb\u6574\u7406\u3059\u308b<\/li>\n\n\n\n<li>\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u30fb\u30c4\u30fc\u30eb\u3092\u78ba\u8a8d\u3059\u308b<\/li>\n\n\n\n<li>\u30d3\u30b8\u30cd\u30b9\u8981\u4ef6\u3092\u6c7a\u3081\u308b<\/li>\n\n\n\n<li>\u57fa\u76e4\u8a2d\u8a08\u3092\u884c\u3046<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u53d6\u5f97\u8a2d\u8a08\u3092\u884c\u3046<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u307f\u3001\u5206\u985e\u30fb\u52a0\u5de5\u3059\u308b<\/li>\n\n\n\n<li>\u5404\u7a2e\u30c4\u30fc\u30eb\u306b\u9023\u643a\u3059\u308b<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u65bd\u7b56\u3092\u7acb\u6848\u30fb\u5b9f\u884c\u3059\u308b<\/li>\n<\/ol>\n\n\n\n<p>CDP\u306e\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u90e8\u7f72\u9593\u3067\u9023\u643a\u3057\u3066\u5c0e\u5165\u3092\u9032\u3081\u308b\u3053\u3068\u3001\u30d5\u30a9\u30ed\u30fc\u30a2\u30c3\u30d7\u7814\u4fee\u3092\u884c\u3046\u3053\u3068\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CDP\u306e\u9078\u3073\u65b9\u3068\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/CDP\u3068\u306f\uff1f_img08.png\" alt=\"\" class=\"wp-image-1897\"\/><\/figure>\n\n\n\n<p>CDP\u3092\u9078\u3076\u969b\u306f\u3001\u6b21\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u793e\u306e\u5c0e\u5165\u76ee\u7684\u3084\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n\n\n\n<li>\u5fc5\u8981\u306a\u6a5f\u80fd\u3084\u30b3\u30b9\u30c8\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u6bd4\u8f03\u3059\u308b<\/li>\n\n\n\n<li>\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3084\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u3057\u3084\u3059\u3044\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/li>\n\n\n\n<li>\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3084\u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u304c\u6574\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u4ee5\u4e0b\u3067\u3001\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u793e\u306e\u5c0e\u5165\u76ee\u7684\u3084\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n<p>CDP\u306e\u5c0e\u5165\u76ee\u7684\u3084\u8ab2\u984c\u306f\u3001\u9867\u5ba2\u7406\u89e3\u3092\u6df1\u3081\u305f\u3044\u3001\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3068\u8fc5\u901f\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u3057\u305f\u3044\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6700\u9069\u5316\u3092\u3057\u305f\u3044\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u305f\u3044\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u3069\u306e\u8981\u7d20\u304c\u91cd\u8981\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5fc5\u8981\u306a\u6a5f\u80fd\u3084\u30b3\u30b9\u30c8\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u6bd4\u8f03\u3059\u308b<\/h3>\n\n\n\n<p>CDP\u306e\u5fc5\u8981\u306a\u6a5f\u80fd\u306b\u306f\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u7d71\u5408\u30fb\u5206\u6790\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\u30fb\u54c1\u8cea\u7ba1\u7406\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002CDP\u306e\u30b3\u30b9\u30c8\u306f\u3001\u6708\u984d\u6570\u5341\u4e07\u5186\u304b\u3089\u6570\u5343\u4e07\u5186\u4ee5\u4e0a\u3068\u30c4\u30fc\u30eb\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5229\u7528\u8005\u6570\u3084\u30c7\u30fc\u30bf\u91cf\u306a\u3069\u306b\u3088\u3063\u3066\u6599\u91d1\u304c\u5909\u52d5\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u4e8b\u696d\u898f\u6a21\u3084\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u5c0e\u5165\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u65e2\u5b58\u30b7\u30b9\u30c6\u30e0\u3084\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a\u304c\u3057\u3084\u3059\u3044\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u81ea\u793e\u304c\u6301\u3064\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u30b7\u30b9\u30c6\u30e0\u3084\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u81ea\u793e\u3067\u3059\u3067\u306b\u6d3b\u7528\u3057\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3001\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u3001MA\u3084CRM\u306a\u3069\u3068\u306e\u9023\u643a\u304c\u53ef\u80fd\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3084\u30c7\u30fc\u30bf\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u304c\u6574\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n\n\n\n<p>CDP\u306f\u3001\u9867\u5ba2\u306e\u500b\u4eba\u30c7\u30fc\u30bf\u3092\u6271\u3046\u305f\u3081\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u305f\u3081\u3001CDP\u306e\u63d0\u4f9b\u5143\u304c\u30c7\u30fc\u30bf\u4fdd\u8b77\u3084\u6697\u53f7\u5316\u306a\u3069\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u3082\u91cd\u8981\u3067\u3059\u306e\u3067\u3001\u30c8\u30e9\u30d6\u30eb\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u306b\u8fc5\u901f\u306a\u5bfe\u5fdc\u304c\u5f97\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u5b9a\u306e\u4ed5\u65b9\u3092\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbWeb\u63a5\u5ba2\u306b\u304a\u3051\u308b\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f<br>\u30fbWeb\u63a5\u5ba2\u3067\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3059\u308b\u7406\u7531\u3084\u52b9\u679c<br>\u30fbWeb\u63a5\u5ba2\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u624b\u9806<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u5bfe\u5fdc\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u308b\u4eca\u3001Web\u63a5\u5ba2\u3092\u5c0e\u5165\u3057\u3088\u3046\u3068\u304a\u8003\u3048\u306e\u65b9\u306f\u3001\u305c\u3072\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306e\u30c1\u30a7\u30c3\u30af\u30b7\u30fc\u30c8\u3068\u3057\u3066\u304a\u4f7f\u3044\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp004?utm_source=blog&amp;utm_medium=cdp-marketing-aim\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/10\/wp004.png\" alt=\"\" class=\"wp-image-673\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">CDP\u306e\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CDP\u306f\u3001\u9867\u5ba2\u306e\u6c0f\u540d\u3084\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306a\u3069\u306e\u500b\u4eba\u60c5\u5831\u3084\u3001\u8cfc\u8cb7\u5c65\u6b74\u3084Web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u306a\u3069\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u7d10\u3065\u3051\u3066\u7ba1\u7406\u3067\u304d\u308b\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8fd1\u5e74\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084IT\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u3088\u308a\u8a73\u7d30\u306a\u9867\u5ba2\u7ba1\u7406\u304c\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u9808\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u3053\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u81ea\u793e\u306b\u5408\u3063\u305fCDP\u3092\u5c0e\u5165\u3057\u3001\u58f2\u4e0a\u30a2\u30c3\u30d7\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3066\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u25bc<strong>\u682a\u5f0f\u4f1a\u793e\u30a8\u30d5\u30fb\u30b3\u30fc\u30c9\u3067\u306f\u3001WEB\u63a5\u5ba2\u30c4\u30fc\u30eb<a href=\"https:\/\/codemarketing.cloud\/\" data-type=\"link\" data-id=\"https:\/\/codemarketing.cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300cCODE Marketing Cloud\u300d<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><br>\u4ee5\u4e0b\u306e\u30dc\u30bf\u30f3\u304b\u3089\u300cCODE Marketing Cloud\u300d\u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cCODE Marketing Cloud\u300d\u306e\u4e3b\u306a\u7279\u9577\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u3092\u5206\u6790\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044WEB\u63a5\u5ba2<br>\u30fb\u5c02\u9580\u77e5\u8b58\u4e0d\u8981\u306e\u69d8\u3005\u306a\u696d\u754c\u5225\u63a5\u5ba2\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<br>\u30fb\u65e2\u306b\u304a\u4f7f\u3044\u306eGoogle Analytics\u3084MA\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a<br>\u30fbON\/OFF\u30c6\u30b9\u30c8\u3084A\/B\u30c6\u30b9\u30c8\u3067\u306e\u691c\u8a3c<\/strong><\/p>\n\n\n\n<p>\u5404\u6a5f\u80fd\u306e\u8a73\u7d30\u3084\u5c0e\u5165\u306b\u95a2\u3059\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/02\/CODE_\u8cc7\u6599\u8acb\u6c42_02.png\" alt=\"\" class=\"wp-image-2586\"\/><\/a><\/figure>\n","protected":false},"featured_media":855,"template":"","categories":[33],"tags":[],"cvr":[],"kpi":[],"class_list":["post-772","cro","type-cro","status-publish","has-post-thumbnail","hentry","category-web-attraction"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro\/772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro"}],"about":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/types\/cro"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media\/855"}],"wp:attachment":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=772"},{"taxonomy":"cvr","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cvr?post=772"},{"taxonomy":"kpi","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/kpi?post=772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}