{"id":281,"date":"2023-08-30T15:37:12","date_gmt":"2023-08-30T06:37:12","guid":{"rendered":"https:\/\/f-code.co.jp\/blog\/?p=281"},"modified":"2025-09-17T10:34:45","modified_gmt":"2025-09-17T01:34:45","slug":"webmarketing-kpi","status":"publish","type":"cro","link":"https:\/\/f-code.co.jp\/blog\/cro\/webmarketing-kpi\/","title":{"rendered":"WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac\uff5c\u8a2d\u5b9a\u306e\u30b9\u30c6\u30c3\u30d7\u3084\u6ce8\u610f\u70b9\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f01\u696d\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u65bd\u7b56\u3092\u5f37\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304f\u4e0a\u3067\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u3063\u3066\u4e8b\u696d\u6210\u9577\u3092\u56f3\u308b\u305f\u3081\u306b\u306f\u3001WEB\u30b5\u30a4\u30c8\u306e\u6210\u9577\u306e\u53ef\u80fd\u6027\u3092\u898b\u6975\u3081\u3001\u52b9\u679c\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u767b\u5834\u3059\u308b\u306e\u304cKPI\uff08Key Performance Indicator\uff09\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u57fa\u6e96\u3067\u3042\u308a\u3001\u6226\u7565\u306e\u6b63\u5f53\u6027\u3092\u6e2c\u308b\u6982\u5ff5\u3068\u3057\u3066\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u5fb9\u5e95\u89e3\u8aac\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3084\u5b9f\u969b\u306e\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u9069\u5207\u306aKPI\u3092\u898b\u3064\u3051\u3001\u8a2d\u5b9a\u3059\u308b\u304b\u3092\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA02\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/12\/CODE_\u8cc7\u6599\u8acb\u6c42\u30d0\u30ca\u30fc.png\" alt=\"\" class=\"wp-image-3431\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u3068\u306f\uff1f\u7a2e\u985e\u30fb\u9805\u76ee<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac_img01.png\" alt=\"\" class=\"wp-image-1778\"\/><\/figure>\n\n\n\n<p>Key Performance Indicators\uff08KPI\uff09\u3068\u306f\u3001\u4f01\u696d\u3084\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u304a\u3051\u308b\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u3001\u9032\u884c\u72b6\u6cc1\u3084\u76ee\u6a19\u306e\u9054\u6210\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u5b9a\u91cf\u7684\u306a\u6307\u6a19\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306f\u3001\u7279\u5b9a\u306e\u76ee\u6a19\u3084\u6226\u7565\u7684\u306a\u65b9\u91dd\u306b\u5bfe\u3059\u308b\u9032\u6357\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3001\u6539\u5584\u306e\u6a5f\u4f1a\u3084\u554f\u984c\u70b9\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306f\u3001\u4e3b\u306bWEB\u4e0a\u3067\u9054\u6210\u3057\u305f\u3044\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u5fc5\u8981\u306a\u65bd\u7b56\u30fb\u5bfe\u7b56\u306e\u3053\u3068\u3092\u6307\u3059\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>KGI\u3068\u306a\u308b\u6307\u6a19\u304cWEB\u304b\u3089\u306e\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u306a\u306e\u304b\u300c\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u300d\u306a\u306e\u304b\u306b\u3088\u3063\u3066\u69cb\u6210\u3055\u308c\u308bKPI\u304c\u7570\u306a\u308b\u305f\u3081\u3001WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306b\u306f\u76ee\u7684\u304c\u4f55\u304b\u3092\u5e38\u306b\u8003\u3048\u305f\u4e0a\u3067KPI\u306e\u8a55\u4fa1\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KPI\u3068\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>KPI\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306b\u3001\u3088\u304f\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u3044\u3046\u8a00\u8449\u304c\u6df7\u540c\u3057\u3066\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u3068\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306f\u3001\u4e21\u65b9\u3068\u3082\u76ee\u6a19\u9054\u6210\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u304c\u3001\u5229\u7528\u3055\u308c\u308b\u76ee\u7684\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306f\u5177\u4f53\u7684\u306a\u6570\u5024\u3084\u6307\u6a19\u3067\u76ee\u6a19\u9054\u6210\u3092\u7d30\u5206\u5316\u3059\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306f\u76ee\u6a19\u9054\u6210\u306b\u81f3\u308b\u30d7\u30ed\u30bb\u30b9\u3084\u30b9\u30c6\u30c3\u30d7\u3092\u968e\u5c64\u7684\u304b\u3064\u3001\u8996\u899a\u7684\u306b\u8868\u3059\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u3092\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3068\u3057\u3066\u8868\u3059\u3053\u3068\u3067\u3001\u6570\u5024\u306e\u307f\u3067\u3057\u304b\u8868\u305b\u306a\u304b\u3063\u305f\u6307\u6a19\u3092\u300c\u65bd\u7b56\u306e\u8cea\u300d\u3084\u300c\u5177\u4f53\u7684\u306a\u5bfe\u7b56\u300d\u306a\u3069\u306b\u843d\u3068\u3057\u8fbc\u307f\u8868\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6570\u5024\u3067\u3042\u308bKPI\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u65bd\u7b56\u3092\u8b70\u8ad6\u3067\u304d\u308b\u3053\u3068\u3067\u3001\u3088\u308aKPI\uff08\u6570\u5024\uff09\u306e\u9054\u6210\u3092\u78ba\u5b9f\u304b\u3064\u9593\u9055\u3044\u306e\u306a\u3044\u7d50\u679c\u306b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u4f8b\u306b\u3059\u308c\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3092\u63cf\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u3010\u76ee\u6a19\uff08KGI\uff09\u3011<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b5\u30fc\u30d3\u30b9\u30b5\u30a4\u30c8\u30da\u30fc\u30b8\u304b\u3089\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u6570\u3092\u670830\u4ef6\u7372\u5f97\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p><strong>\u3010KPI\u3011<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UU\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\uff09<\/li>\n\n\n\n<li>\u304a\u554f\u3044\u5408\u308f\u305b\u30da\u30fc\u30b8\u6d41\u5165UU\u6570<\/li>\n\n\n\n<li>\u304a\u554f\u3044\u5408\u308f\u305b\u5b9f\u884c\u7387<\/li>\n<\/ul>\n\n\n\n<p><strong>\u3010\u7d50\u679c\u3011<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6708\u959325\u304a\u554f\u3044\u5408\u308f\u305b\u6570\uff085\u3064\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u304c\u8db3\u308a\u306a\u3044\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u3092\u30c4\u30ea\u30fc\u4e0a\u306b\u53ef\u8996\u5316\u3057\u8868\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u304c\u5b8c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u3092\u53ef\u8996\u5316\u3057\u305f\u4e0a\u3067\u300c\u306a\u305c\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u306a\u304b\u3063\u305f\u306e\u304b\u300d\u300c\u3069\u306eKPI\u3092\u6539\u5584\u3059\u308c\u3070\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u308b\u306e\u304b\u300d\u3092\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3092\u7528\u3044\u3066\u8b70\u8ad6\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u76ee\u6a19\u9054\u6210\u306e\u78ba\u5b9f\u6027\u3092\u62c5\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9805\u76ee9\u500b<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac_img02.png\" alt=\"\" class=\"wp-image-1779\"\/><\/figure>\n\n\n\n<p>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306b\u305d\u306e\u4e2d\u304b\u308910\u500b\u306e\u4e3b\u8981\u306a\u9805\u76ee\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.PV\u6570\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09<\/h3>\n\n\n\n<p>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u306f\u3001Web\u30b5\u30a4\u30c8\u5185\u306e\u30da\u30fc\u30b8\u304c\u95b2\u89a7\u3055\u308c\u305f\u56de\u6570\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u304c\u540c\u3058\u30da\u30fc\u30b8\u3092\u8907\u6570\u56de\u95b2\u89a7\u3057\u3066\u3082\u3001\u305d\u308c\u306f\u8907\u6570\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.UU\u6570\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09<\/h3>\n\n\n\n<p>\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u3001\u4e00\u610f\u306e\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u6570\u3092\u793a\u3057\u307e\u3059\u3002\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3067\u3042\u3063\u3066\u3082\u3001\u4e00\u5b9a\u671f\u9593\u5185\u306b1\u56de\u3060\u3051\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff08SS\u6570\u30fb\u8a2a\u554f\u6570\uff09<\/h3>\n\n\n\n<p>\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u304b\u3089\u96e2\u8131\u3059\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u6d3b\u52d5\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6d3b\u52d5\u3092\u307e\u3068\u3081\u3066\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.CV\u6570\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09<\/h3>\n\n\n\n<p><br>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306f\u3001\u8a2d\u5b9a\u3055\u308c\u305f\u76ee\u6a19\uff08\u4f8b\u3048\u3070\u3001\u5546\u54c1\u8cfc\u5165\u3084\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u306a\u3069\uff09\u3092\u9054\u6210\u3057\u305f\u56de\u6570\u3092\u793a\u3057\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u7570\u306a\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.CVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09<\/h3>\n\n\n\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9054\u6210\u3059\u308b\u78ba\u7387\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002CV\u6570\u3092UU\u6570\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u5272\u3063\u305f\u5272\u5408\u3068\u3057\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.\u56de\u904a\u7387\u30fb\u76f4\u5e30\u7387<\/h3>\n\n\n\n<p>\u56de\u904a\u7387\u306f\u3001\u8907\u6570\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001\u76f4\u5e30\u7387\u306f\u30011\u30da\u30fc\u30b8\u306e\u307f\u3092\u95b2\u89a7\u3057\u3066\u96e2\u8131\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u7387\u306f\u30e6\u30fc\u30b6\u30fc\u306eWeb\u30b5\u30a4\u30c8\u5185\u3067\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.\u9867\u5ba2\u5358\u4fa1\uff08CPA\uff09<\/h3>\n\n\n\n<p>\u9867\u5ba2\u5358\u4fa1\u306f\u3001\u5e73\u5747\u7684\u306a\u9867\u5ba2\u304cWeb\u30b5\u30a4\u30c8\u4e0a\u3067\u3069\u308c\u3060\u3051\u306e\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u9867\u5ba2\u3054\u3068\u306e\u53ce\u76ca\u3092\u7dcf\u9867\u5ba2\u6570\u3067\u5272\u3063\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u8cbb\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cbb\u7528\u3092\u65b0\u3057\u3044\u9867\u5ba2\u6570\u3067\u5272\u3063\u3066\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.\u30ea\u30d4\u30fc\u30c8\u7387<\/h3>\n\n\n\n<p>\u30ea\u30d4\u30fc\u30c8\u7387\u306f\u3001\u904e\u53bb\u306bWeb\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u3053\u3068\u304c\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u518d\u5ea6\u8a2a\u308c\u308b\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u9867\u5ba2\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3084Web\u30b5\u30a4\u30c8\u306e\u6e80\u8db3\u5ea6\u3092\u53cd\u6620\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/h3>\n\n\n\n<p>\u30af\u30ea\u30c3\u30af\u7387\u306f\u3001\u5e83\u544a\u3084\u30ea\u30f3\u30af\u306a\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5272\u5408\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u6570\u3092\u8868\u793a\u56de\u6570\u3067\u5272\u3063\u3066\u8a08\u7b97\u3055\u308c\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u3001UX\/UI\u6539\u5584\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u5b9f\u65bd\u30dd\u30a4\u30f3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbUX\/UI\u3092\u6539\u5584\u3059\u308b\u30d7\u30ed\u30bb\u30b9<br>\u30fbUX\u6539\u5584\u3092\u6210\u529f\u3055\u305b\u308b\u30dd\u30a4\u30f3\u30c8<br>\u30fbUX\/UI\u6539\u5584\u306e\u6210\u529f\u4e8b\u4f8b<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u5bfe\u5fdc\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u308b\u4eca\u3001UX\/UI\u6539\u5584\u306e\u6539\u5584\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3057\u300cUX\u6539\u5584\u306e\u5177\u4f53\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u3084\u300c\u8003\u3048\u65b9\u3084\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u300d\u3068\u304a\u8003\u3048\u306e\u65b9\u306f\u3001\u305c\u3072\u4e0b\u8a18\u306e\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp003?utm_source=blog&amp;utm_medium=webmarketing-kpi\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/10\/wp003.png\" alt=\"\" class=\"wp-image-670\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067KPI\u306e\u8a2d\u5b9a\u3067\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c83\u3064<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30af\u3099\u304a\u3051\u308bKPI\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac_img03.png\" alt=\"\" class=\"wp-image-1780\"\/><\/figure>\n\n\n\n<p>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u9069\u5207\u306aKPI\uff08Key Performance Indicators\uff09\u306e\u8a2d\u5b9a\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u6a19\u3068\u5408\u81f4\u3057\u3001\u9032\u6357\u72b6\u6cc1\u3084\u6210\u679c\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001KPI\u306e\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u793e\u306e\u4e8b\u696d\u306e\u53ce\u76ca\u30dd\u30a4\u30f3\u30c8\u304b\u3089\u9006\u7b97\u3057\u305fKPI\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n\n\n\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u3001\u307e\u305a\u91cd\u8981\u306a\u306e\u306f\u81ea\u793e\u306e\u4e8b\u696d\u306e\u7279\u6027\u3084\u53ce\u76ca\u30dd\u30a4\u30f3\u30c8\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u3066KPI\u3092\u9006\u7b97\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u3001\u3069\u306e\u6307\u6a19\u304c\u6700\u3082\u91cd\u8981\u304b\u3092\u8003\u3048\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001EC\u30b5\u30a4\u30c8\u306e\u5834\u5408\u306f\u58f2\u4e0a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u91cd\u8981\u306aKPI\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u9006\u306b\u3001\u60c5\u5831\u63d0\u4f9b\u578b\u306eWeb\u30b5\u30a4\u30c8\u3067\u306fPV\u6570\u3084\u6ede\u5728\u6642\u9593\u304c\u91cd\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>KPI\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u4e2d\u6838\u306b\u95a2\u308f\u308b\u8981\u7d20\u3068\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u305f\u3081\u3001\u4e8b\u696d\u30e2\u30c7\u30eb\u3092\u8e0f\u307e\u3048\u305f\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5404KPI\u306e\u4e8b\u696d\u3078\u306e\u8ca2\u732e\u6027\u3092\u53ef\u8996\u5316\u3059\u308b<\/h3>\n\n\n\n<p>KPI\u3092\u8a2d\u5b9a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u305e\u308c\u306eKPI\u304c\u4e8b\u696d\u306b\u3069\u306e\u3088\u3046\u306a\u8ca2\u732e\u3092\u3059\u308b\u304b\u3092\u660e\u78ba\u306b\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u5411\u4e0a\u3092\u76ee\u6307\u3059\u5834\u5408\u3001\u7279\u5b9a\u306eKPI\u304c\u3069\u306e\u7a0b\u5ea6\u58f2\u4e0a\u306b\u5bc4\u4e0e\u3059\u308b\u304b\u3092\u6570\u5024\u5316\u3057\u3066\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u3069\u306eKPI\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u304f\u3079\u304d\u304b\u3084\u512a\u5148\u5ea6\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5404KPI\u306e\u4e8b\u696d\u3078\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u5b9a\u91cf\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u8a2d\u5b9a\u3057\u305fKPI\u3067\u904b\u7528\u3057PDCA\u3092\u56de\u3059<\/h3>\n\n\n\n<p>KPI\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u305d\u308c\u3092\u5b9f\u969b\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u9069\u7528\u3057\u3001PDCA\u30b5\u30a4\u30af\u30eb\uff08Plan-Do-Check-Act\uff09\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u8a08\u753b\uff08Plan\uff09\u3092\u7acb\u3066\u3001\u5b9f\u884c\uff08Do\uff09\u3057\u3001\u7d50\u679c\u3092\u8a55\u4fa1\uff08Check\uff09\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4fee\u6b63\u3084\u6539\u5584\u3092\u884c\u3046\uff08Act\uff09\u3053\u3068\u3067\u3001\u6301\u7d9a\u7684\u306a\u6539\u5584\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002KPI\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u306a\u304c\u3089\u3001\u5b9a\u671f\u7684\u306b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u6210\u679c\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u898b\u3064\u3051\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u306e3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3057\u306a\u304c\u3089KPI\u3092\u8a2d\u5b9a\u3057\u3001\u6226\u7565\u7684\u306aWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u6301\u7d9a\u7684\u306a\u6210\u529f\u3092\u53ce\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001WEB\u96c6\u5ba2\u306e\u3084\u308a\u65b9\u3084\u5177\u4f53\u4e8b\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbWEB\u96c6\u5ba2\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5<br>\u30fbWEB\u96c6\u5ba2\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30dd\u30a4\u30f3\u30c8<br>\u30fbWEB\u96c6\u5ba2\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306e\u30b3\u30c4<\/p>\n\n\n\n<p>\u672c\u8cc7\u6599\u3067\u306f\u3001WEB\u96c6\u5ba2\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5225\u306b\u5fb9\u5e95\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002Web\u96c6\u5ba2\u306b\u8ab2\u984c\u3084\u554f\u984c\u3092\u304a\u62b1\u3048\u306e\u65b9\u306f\u3082\u3061\u308d\u3093\u3001Web\u96c6\u5ba2\u306b\u8208\u5473\u306e\u3042\u308b\u65b9\u306b\u3082\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u305c\u3072\u8cb4\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp007?utm_source=blog&amp;utm_medium=webmarketing-kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/12\/wp007_banner2.png\" alt=\"\" class=\"wp-image-1079\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u8a2d\u5b9a\u3059\u308bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<p>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066KPI\uff08Key Performance Indicators\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001\u614e\u91cd\u306a\u8a08\u753b\u3068\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3002\u9069\u5207\u306aKPI\u306e\u9078\u629e\u3068\u8a2d\u5b9a\u306f\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u3067\u306f\u3001KPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5148\u306bKGI\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f<\/h3>\n\n\n\n<p>KGI\uff08Key Goal Indicators\uff09\u3092\u5148\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u3001KPI\u3092\u9078\u629e\u3059\u308b\u969b\u306e\u57fa\u6e96\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>KGI\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u4e2d\u6838\u76ee\u6a19\u3092\u8868\u3057\u3001\u6210\u529f\u306e\u5c3a\u5ea6\u3068\u306a\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u304a\u554f\u5408\u305b\u6570\u3084WEB\u30b5\u30a4\u30c8\u6d41\u5165\u304b\u3089\u306e\u5546\u8ac7\u304cKGI\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u58f2\u308a\u4e0a\u3052\u3084\u6210\u7d04\u306b\u95a2\u3057\u3066\u306f\u4e8b\u696d\u5168\u4f53\u306eKGI\u3068\u306a\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u304c\u3001WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001WEB\u3092\u6d3b\u7528\u3057\u305f\u65bd\u7b56\u3067\u3069\u3053\u307e\u3067\u306e\u76ee\u6a19\u304c\u9054\u6210\u3067\u304d\u308b\u304b\u3092\u8003\u616e\u3057\u305f\u4e0a\u3067KGI\u306e\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u7121\u7406\u306bWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u3067\u58f2\u308a\u4e0a\u3052\u3092\u5897\u3084\u3059\u3053\u3068\u3060\u3051\u306b\u671f\u5f85\u3057\u3066\u3044\u308b\u3068\u3001\u4e8b\u696d\u3068\u3057\u3066\u306e\u6295\u8cc7\u5224\u65ad\u3084\u4e2d\u9577\u671f\u7684\u306a\u4e8b\u696d\u6210\u9577\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u306e\u5e02\u5834\u7684\u306a\u30dd\u30b8\u30b7\u30e7\u30f3\u3084\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u9069\u5207\u306aKGI\u3092\u8a2d\u5b9a\u3057\u3001\u3069\u306eKPI\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u4e3b\u8981\u306a\u6210\u679c\u306b\u5bc4\u4e0e\u3059\u308b\u304b\u3092\u660e\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7279\u5b9a\u306eKPI\u306b\u3053\u3060\u308f\u308a\u3059\u304e\u306a\u3044<\/h3>\n\n\n\n<p>KPI\u306e\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u3001\u7279\u5b9a\u306eKPI\u306b\u3053\u3060\u308f\u308a\u3059\u304e\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u3072\u3068\u3064\u306eKPI\u3060\u3051\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b\u3068\u3001\u4ed6\u306e\u91cd\u8981\u306a\u8981\u7d20\u304c\u898b\u843d\u3068\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u58f2\u4e0a\u3092\u8ffd\u6c42\u3059\u308b\u4e00\u65b9\u3067\u9867\u5ba2\u6e80\u8db3\u5ea6\u304c\u4f4e\u4e0b\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u8907\u6570\u306eKPI\u3092\u30d0\u30e9\u30f3\u30b9\u826f\u304f\u8a2d\u5b9a\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u5065\u5168\u306a\u6210\u9577\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u77ed\u671f\u7684\u306a\u65bd\u7b56\u30fb\u9577\u671f\u7684\u306a\u65bd\u7b56\u3067\u308f\u3051\u308b<\/h3>\n\n\n\n<p>KPI\u306e\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u3001\u77ed\u671f\u7684\u306a\u65bd\u7b56\u3068\u9577\u671f\u7684\u306a\u65bd\u7b56\u3092\u9069\u5207\u306b\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u77ed\u671f\u7684\u306a\u65bd\u7b56\u306f\u3001\u5373\u52b9\u6027\u304c\u3042\u308a\u3001\u3059\u3050\u306b\u7d50\u679c\u304c\u73fe\u308c\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u9577\u671f\u7684\u306a\u65bd\u7b56\u306f\u6301\u7d9a\u7684\u306a\u6210\u679c\u3092\u8ffd\u6c42\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3084\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u77ed\u671f\u7684\u306a\u6210\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u671b\u3059\u308b\u305f\u3081\u306b\u3001\u305d\u308c\u305e\u308c\u306b\u9069\u3057\u305fKPI\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u306e\u3084\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbWeb\u63a5\u5ba2\u306b\u304a\u3051\u308b\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f<br>\u30fbWeb\u63a5\u5ba2\u3067\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3059\u308b\u7406\u7531\u3084\u52b9\u679c<br>\u30fbWeb\u63a5\u5ba2\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u624b\u9806<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u5bfe\u5fdc\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u308b\u4eca\u3001Web\u63a5\u5ba2\u3092\u5c0e\u5165\u3057\u3088\u3046\u3068\u304a\u8003\u3048\u306e\u65b9\u306f\u3001\u305c\u3072\u4e0b\u8a18\u306e\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp004?utm_source=blog&amp;utm_medium=webmarketing-kpi\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/10\/wp004.png\" alt=\"\" class=\"wp-image-673\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306e\u6539\u5584\u306e\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u6539\u5584\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5c55\u958b\u3057\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u91cd\u8981\u306a\u4e00\u74b0\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u6539\u5584\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3001\u73fe\u72b6\u306e\u8a55\u4fa1\u3068\u76ee\u6a19\u306e\u518d\u8a55\u4fa1\u3092\u901a\u3058\u3066\u6226\u7565\u306e\u65b9\u5411\u6027\u3092\u78ba\u8a8d\u3057\u3001\u9069\u5207\u306aKPI\u3092\u9078\u5b9a\u30fb\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6b21\u306b\u3001\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u3092\u898b\u3064\u3051\u308b\u305f\u3081\u306b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u5b9f\u65bd\u3057\u3066\u52b9\u679c\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002\u7d99\u7d9a\u7684\u306a\u30c7\u30fc\u30bf\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u6700\u9069\u5316\u3092\u901a\u3058\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u679c\u3092\u5411\u4e0a\u3055\u305b\u3066\u3044\u304d\u307e\u3059\u3002\u3088\u308a\u5177\u4f53\u7684\u306aKPI\u306e\u6539\u5584\u30b9\u30c6\u30c3\u30d7\u306b\u3064\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u3054\u78ba\u8a8d\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-f-media wp-block-embed-f-media\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/f-code.co.jp\/blog\/ux_improvementprocess\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u6539\u5584\u3059\u308b\u306a\u3089\u300cWEB\u63a5\u5ba2\u300d\u304c\u304a\u3059\u3059\u3081<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2096\" height=\"1130\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/08\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2023-08-22-14.57.23.png\" alt=\"\" class=\"wp-image-305\"\/><\/figure>\n\n\n\n<p>WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u3068\u305d\u306e\u6539\u5584\u306e\u9054\u6210\u306b\u306f\u3001\u9069\u5207\u306a\u6226\u7565\u306e\u69cb\u7bc9\u3068KPI\u306e\u8a2d\u5b9a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002KPI\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u76ee\u6a19\u306e\u660e\u78ba\u5316\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u7279\u5b9a\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u5206\u6790\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u52b9\u679c\u7684\u306aKPI\u306e\u8a2d\u5b9a\u3084\u6539\u5584\u7b56\u306e\u7279\u5b9a\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>CODE Marketing Cloud\u306f\u3001\u3053\u306e\u3088\u3046\u306aWEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3064\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u76f4\u611f\u7684\u306a\u64cd\u4f5c\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u5c02\u9580\u7684\u306a\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082KPI\u306e\u8a2d\u5b9a\u3068\u6539\u5584\u304c\u53ef\u80fd\u3067\u3059\u3002\u696d\u754c\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306aKPI\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3082\u63d0\u4f9b\u3055\u308c\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u306e\u5c55\u958b\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001CODE Marketing Cloud\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306eWeb\u884c\u52d5\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u9ad8\u5ea6\u306a\u6539\u5584\u7b56\u3092\u5b9f\u73fe\u3059\u308b\u6a5f\u80fd\u3082\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u6700\u9069\u306a\u65bd\u7b56\u3084\u6539\u5584\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u904e\u53bb\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3068\u3082\u9023\u643a\u53ef\u80fd\u3067\u3042\u308a\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066KPI\u306e\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25bc<strong>\u682a\u5f0f\u4f1a\u793e\u30a8\u30d5\u30fb\u30b3\u30fc\u30c9\u3067\u306f\u3001WEB\u63a5\u5ba2\u30c4\u30fc\u30eb<a href=\"https:\/\/codemarketing.cloud\/\" data-type=\"link\" data-id=\"https:\/\/codemarketing.cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300cCODE Marketing Cloud\u300d<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><br>\u4ee5\u4e0b\u306e\u30dc\u30bf\u30f3\u304b\u3089\u300cCODE Marketing Cloud\u300d\u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cCODE Marketing Cloud\u300d\u306e\u4e3b\u306a\u7279\u9577\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u3092\u5206\u6790\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044WEB\u63a5\u5ba2<br>\u30fb\u5c02\u9580\u77e5\u8b58\u4e0d\u8981\u306e\u69d8\u3005\u306a\u696d\u754c\u5225\u63a5\u5ba2\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<br>\u30fb\u65e2\u306b\u304a\u4f7f\u3044\u306eGoogle 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