![\"\"](\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/12\/CODE_\u8cc7\u6599\u8acb\u6c42\u30d0\u30ca\u30fc.png\")
<\/a><\/figure>\n\n\n\n<\/a>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n\u5e02\u5834\u74b0\u5883\u304c\u53b3\u3057\u3055\u3092\u5897\u3059\u4e2d\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u5f37\u5316\u306f\u4f01\u696d\u306e\u6210\u9577\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u4f4d\u7f6e\u3065\u3051\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/h3>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\uff08retention\uff09\u3068\u306f\u3001\u300c\u4fdd\u6301\u300d\u300c\u7dad\u6301\u300d\u3092\u610f\u5473\u3059\u308b\u8a00\u8449\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u6587\u8108\u3067\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u30fb\u5f37\u5316\u3057\u3066\u3044\u304f\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u5168\u822c\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u4eba\u53e3\u6e1b\u5c11\u306b\u3088\u308b\u5e02\u5834\u306e\u7e2e\u5c0f<\/h4>\n\n\n\n\u65e5\u672c\u306e\u4eba\u53e3\u306f2008\u5e74\u3092\u30d4\u30fc\u30af\u306b\u6e1b\u5c11\u50be\u5411\u306b\u3042\u308a\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u307e\u3059\u307e\u3059\u56f0\u96e3\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>\u30c7\u30b8\u30bf\u30eb\u5316\u306b\u3088\u308b\u7af6\u4e89\u6fc0\u5316<\/h4>\n\n\n\n\u60c5\u5831\u63a5\u89e6\u306e\u5229\u4fbf\u6027\u304c\u4e0a\u304c\u308a\u3001\u9867\u5ba2\u306e\u9078\u629e\u80a2\u304c\u5e83\u304c\u3063\u305f\u3053\u3068\u3067\u7af6\u4e89\u304c\u6fc0\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u306f\u4e0a\u6607\u3057\u7d9a\u3051\u3066\u304a\u308a\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u304c\u3088\u308a\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>\u9867\u5ba2\u306e\u671f\u5f85\u5024\u306e\u9ad8\u307e\u308a<\/h4>\n\n\n\n\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3060\u3051\u3067\u306a\u304f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u5168\u4f53\u3067\u306e\u6e80\u8db3\u5ea6\u304c\u6c42\u3081\u3089\u308c\u308b\u6642\u4ee3\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a<\/h4>\n\n\n\n\u7d99\u7d9a\u7684\u306a\u53d6\u5f15\u306b\u3088\u308a\u3001\u4e00\u9867\u5ba2\u3042\u305f\u308a\u306e\u58f2\u4e0a\u30fb\u5229\u76ca\u304c\u5897\u52a0\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u3082\u751f\u307e\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>BtoB\u3068BtoC\u306b\u304a\u3051\u308b\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306e\u9055\u3044<\/h3>\n\n\n\nBtoB\u3068BtoC\u3067\u306f\u3001\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001X\uff08\u65e7Twitter\uff09\u3084Instagram\u3092\u901a\u3058\u3066\u3001\u5546\u54c1\u60c5\u5831\u3084\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u767a\u4fe1\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u3068\u306e\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306a\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n
<\/a>\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u95a2\u4fc2\u69cb\u7bc9\u65bd\u7b56<\/h3>\n\n\n\n\u30c7\u30b8\u30bf\u30eb\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306e\u5bfe\u9762\u3067\u306e\u95a2\u4fc2\u69cb\u7bc9\u3082\u91cd\u8981\u3067\u3059\u3002\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3084\u30bb\u30df\u30ca\u30fc\u306e\u958b\u50ac\u306f\u3001\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u5bfe\u8a71\u306e\u6a5f\u4f1a\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h2>\n\n\n\n![\"\"](\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/03\/4-2-2.jpg\")
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<\/a>CRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u6d3b\u7528\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u6709\u52b9\u3067\u3059\u3002CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3084\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u81ea\u52d5\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>RFM\u5206\u6790<\/h3>\n\n\n\nRFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u304b\u3089\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/h3>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u72b6\u6cc1\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u696d\u754c\u5225\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u65b9\u6cd5\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5404\u696d\u754c\u3092\u4ee3\u8868\u3059\u308b\u4f01\u696d\u306e\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u3001\u305d\u306e\u6210\u529f\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>EC\u30b5\u30a4\u30c8\uff08ZOZO TOWN\uff09<\/h3>\n\n\n\n\u30a2\u30d1\u30ec\u30ebEC\u6700\u5927\u624b\u306eZOZO TOWN\u306f\u3001\u72ec\u81ea\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3067\u9ad8\u3044\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u6838\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u3001\u300c\u30c4\u30b1\u6255\u3044\u300d\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30b5\u30fc\u30d3\u30b9\u696d\uff08\u661f\u91ce\u30ea\u30be\u30fc\u30c8\uff09<\/h3>\n\n\n\n\u661f\u91ce\u30ea\u30be\u30fc\u30c8\u306f\u300120%\u3092\u8d85\u3048\u308b\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u9ad8\u7d1a\u30ea\u30be\u30fc\u30c8\u65bd\u8a2d\u3067\u3059\u3002\u3053\u306e\u696d\u754c\u5e73\u5747\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u6570\u5b57\u306e\u80cc\u666f\u306b\u306f\u3001\u7dfb\u5bc6\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u901a\u4fe1\u696d\u754c\uff08NTT\u30c9\u30b3\u30e2\uff09<\/h3>\n\n\n\nNTT\u30c9\u30b3\u30e2\u306f\u30018,000\u4e07\u4eba\u3092\u8d85\u3048\u308b\u9867\u5ba2\u57fa\u76e4\u306b\u5bfe\u3057\u3066\u3001\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u3001\u5f93\u6765\u306e\u901a\u4fe1\u6599\u53ce\u5165\u4e2d\u5fc3\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304b\u3089\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u3001LTV\u3092\u6700\u5927\u5316\u3059\u308b\u6226\u7565\u3078\u306e\u8ee2\u63db\u3092\u56f3\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n
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<\/a>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5<\/h2>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u30ea\u30a2\u30eb\u306e\u4e21\u9762\u304b\u3089\u306e\u5305\u62ec\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u5b9f\u8df5\u624b\u6cd5\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3084\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6cd5<\/h3>\n\n\n\n\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u306f\u5927\u304d\u304f\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a\u624b\u6cd5\u3068\u3057\u3066\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n
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SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001X\uff08\u65e7Twitter\uff09\u3084Instagram\u3092\u901a\u3058\u3066\u3001\u5546\u54c1\u60c5\u5831\u3084\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u767a\u4fe1\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u3068\u306e\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306a\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n
<\/a>\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u95a2\u4fc2\u69cb\u7bc9\u65bd\u7b56<\/h3>\n\n\n\n\u30c7\u30b8\u30bf\u30eb\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306e\u5bfe\u9762\u3067\u306e\u95a2\u4fc2\u69cb\u7bc9\u3082\u91cd\u8981\u3067\u3059\u3002\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3084\u30bb\u30df\u30ca\u30fc\u306e\u958b\u50ac\u306f\u3001\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u5bfe\u8a71\u306e\u6a5f\u4f1a\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30fb\u30b5\u30dd\u30fc\u30c8\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u304c\u554f\u3044\u5408\u308f\u305b\u3078\u306e\u5bfe\u5fdc\u3068\u3044\u3046\u53d7\u52d5\u7684\u306a\u5f79\u5272\u306a\u306e\u306b\u5bfe\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u9867\u5ba2\u306e\u6210\u529f\u3092\u80fd\u52d5\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u53cd\u6620\u3055\u305b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>CRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u6d3b\u7528\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u6709\u52b9\u3067\u3059\u3002CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3084\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u81ea\u52d5\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>RFM\u5206\u6790<\/h3>\n\n\n\nRFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u304b\u3089\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/h3>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u72b6\u6cc1\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u696d\u754c\u5225\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u65b9\u6cd5\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5404\u696d\u754c\u3092\u4ee3\u8868\u3059\u308b\u4f01\u696d\u306e\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u3001\u305d\u306e\u6210\u529f\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>EC\u30b5\u30a4\u30c8\uff08ZOZO TOWN\uff09<\/h3>\n\n\n\n\u30a2\u30d1\u30ec\u30ebEC\u6700\u5927\u624b\u306eZOZO TOWN\u306f\u3001\u72ec\u81ea\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3067\u9ad8\u3044\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u6838\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u3001\u300c\u30c4\u30b1\u6255\u3044\u300d\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30b5\u30fc\u30d3\u30b9\u696d\uff08\u661f\u91ce\u30ea\u30be\u30fc\u30c8\uff09<\/h3>\n\n\n\n\u661f\u91ce\u30ea\u30be\u30fc\u30c8\u306f\u300120%\u3092\u8d85\u3048\u308b\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u9ad8\u7d1a\u30ea\u30be\u30fc\u30c8\u65bd\u8a2d\u3067\u3059\u3002\u3053\u306e\u696d\u754c\u5e73\u5747\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u6570\u5b57\u306e\u80cc\u666f\u306b\u306f\u3001\u7dfb\u5bc6\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5<\/h2>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u30ea\u30a2\u30eb\u306e\u4e21\u9762\u304b\u3089\u306e\u5305\u62ec\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u5b9f\u8df5\u624b\u6cd5\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3084\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>\u30c7\u30b8\u30bf\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6cd5<\/h3>\n\n\n\n\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u306f\u5927\u304d\u304f\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a\u624b\u6cd5\u3068\u3057\u3066\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n
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SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001X\uff08\u65e7Twitter\uff09\u3084Instagram\u3092\u901a\u3058\u3066\u3001\u5546\u54c1\u60c5\u5831\u3084\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u767a\u4fe1\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u3068\u306e\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306a\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n
<\/a>\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u306e\u95a2\u4fc2\u69cb\u7bc9\u65bd\u7b56<\/h3>\n\n\n\n\u30c7\u30b8\u30bf\u30eb\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306e\u5bfe\u9762\u3067\u306e\u95a2\u4fc2\u69cb\u7bc9\u3082\u91cd\u8981\u3067\u3059\u3002\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3084\u30bb\u30df\u30ca\u30fc\u306e\u958b\u50ac\u306f\u3001\u9867\u5ba2\u3068\u306e\u76f4\u63a5\u7684\u306a\u5bfe\u8a71\u306e\u6a5f\u4f1a\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u30fb\u30b5\u30dd\u30fc\u30c8\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u304c\u554f\u3044\u5408\u308f\u305b\u3078\u306e\u5bfe\u5fdc\u3068\u3044\u3046\u53d7\u52d5\u7684\u306a\u5f79\u5272\u306a\u306e\u306b\u5bfe\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u306f\u9867\u5ba2\u306e\u6210\u529f\u3092\u80fd\u52d5\u7684\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u53d6\u308a\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u53cd\u6620\u3055\u305b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>CRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u6d3b\u7528\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u6709\u52b9\u3067\u3059\u3002CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3084\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u81ea\u52d5\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>RFM\u5206\u6790<\/h3>\n\n\n\nRFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u304b\u3089\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/h3>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u72b6\u6cc1\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u696d\u754c\u5225\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u65b9\u6cd5\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5404\u696d\u754c\u3092\u4ee3\u8868\u3059\u308b\u4f01\u696d\u306e\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u3001\u305d\u306e\u6210\u529f\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>EC\u30b5\u30a4\u30c8\uff08ZOZO TOWN\uff09<\/h3>\n\n\n\n\u30a2\u30d1\u30ec\u30ebEC\u6700\u5927\u624b\u306eZOZO TOWN\u306f\u3001\u72ec\u81ea\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3067\u9ad8\u3044\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u6838\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u3001\u300c\u30c4\u30b1\u6255\u3044\u300d\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30b5\u30fc\u30d3\u30b9\u696d\uff08\u661f\u91ce\u30ea\u30be\u30fc\u30c8\uff09<\/h3>\n\n\n\n\u661f\u91ce\u30ea\u30be\u30fc\u30c8\u306f\u300120%\u3092\u8d85\u3048\u308b\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u9ad8\u7d1a\u30ea\u30be\u30fc\u30c8\u65bd\u8a2d\u3067\u3059\u3002\u3053\u306e\u696d\u754c\u5e73\u5747\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u6570\u5b57\u306e\u80cc\u666f\u306b\u306f\u3001\u7dfb\u5bc6\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001X\uff08\u65e7Twitter\uff09\u3084Instagram\u3092\u901a\u3058\u3066\u3001\u5546\u54c1\u60c5\u5831\u3084\u4f01\u696d\u306e\u53d6\u308a\u7d44\u307f\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u767a\u4fe1\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u9867\u5ba2\u3068\u306e\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306a\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>CRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u6d3b\u7528\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u6709\u52b9\u3067\u3059\u3002CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3084\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u81ea\u52d5\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>RFM\u5206\u6790<\/h3>\n\n\n\nRFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u304b\u3089\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/h3>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u72b6\u6cc1\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u696d\u754c\u5225\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u65b9\u6cd5\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5404\u696d\u754c\u3092\u4ee3\u8868\u3059\u308b\u4f01\u696d\u306e\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u3001\u305d\u306e\u6210\u529f\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>EC\u30b5\u30a4\u30c8\uff08ZOZO TOWN\uff09<\/h3>\n\n\n\n\u30a2\u30d1\u30ec\u30ebEC\u6700\u5927\u624b\u306eZOZO TOWN\u306f\u3001\u72ec\u81ea\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3067\u9ad8\u3044\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u6838\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u3001\u300c\u30c4\u30b1\u6255\u3044\u300d\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u901a\u4fe1\u696d\u754c\uff08NTT\u30c9\u30b3\u30e2\uff09<\/h3>\n\n\n\nNTT\u30c9\u30b3\u30e2\u306f\u30018,000\u4e07\u4eba\u3092\u8d85\u3048\u308b\u9867\u5ba2\u57fa\u76e4\u306b\u5bfe\u3057\u3066\u3001\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u3001\u5f93\u6765\u306e\u901a\u4fe1\u6599\u53ce\u5165\u4e2d\u5fc3\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304b\u3089\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u3001LTV\u3092\u6700\u5927\u5316\u3059\u308b\u6226\u7565\u3078\u306e\u8ee2\u63db\u3092\u56f3\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n
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<\/a>CRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u6d3b\u7528\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u6709\u52b9\u3067\u3059\u3002CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3084\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u81ea\u52d5\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>RFM\u5206\u6790<\/h3>\n\n\n\nRFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u304b\u3089\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/h3>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u72b6\u6cc1\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u696d\u754c\u5225\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u65b9\u6cd5\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5404\u696d\u754c\u3092\u4ee3\u8868\u3059\u308b\u4f01\u696d\u306e\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u3001\u305d\u306e\u6210\u529f\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>EC\u30b5\u30a4\u30c8\uff08ZOZO TOWN\uff09<\/h3>\n\n\n\n\u30a2\u30d1\u30ec\u30ebEC\u6700\u5927\u624b\u306eZOZO TOWN\u306f\u3001\u72ec\u81ea\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3067\u9ad8\u3044\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u6838\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u3001\u300c\u30c4\u30b1\u6255\u3044\u300d\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u901a\u4fe1\u696d\u754c\uff08NTT\u30c9\u30b3\u30e2\uff09<\/h3>\n\n\n\nNTT\u30c9\u30b3\u30e2\u306f\u30018,000\u4e07\u4eba\u3092\u8d85\u3048\u308b\u9867\u5ba2\u57fa\u76e4\u306b\u5bfe\u3057\u3066\u3001\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u3001\u5f93\u6765\u306e\u901a\u4fe1\u6599\u53ce\u5165\u4e2d\u5fc3\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304b\u3089\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u3001LTV\u3092\u6700\u5927\u5316\u3059\u308b\u6226\u7565\u3078\u306e\u8ee2\u63db\u3092\u56f3\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n
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<\/a>\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3092\u4fc3\u9032\u3059\u308b\u5177\u4f53\u7684\u306a\u65bd\u7b56<\/h3>\n\n\n\n\u5b9f\u969b\u306e\u30ea\u30d4\u30fc\u30c8\u4fc3\u9032\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5177\u4f53\u7684\u306a\u65bd\u7b56\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h2>\n\n\n\n<\/figure>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7acb\u6848\u3068\u5b9f\u884c\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u7ae0\u3067\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u304b\u3089\u52b9\u679c\u6e2c\u5b9a\u307e\u3067\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790<\/h3>\n\n\n\n\u52b9\u679c\u7684\u306a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u8cea\u306e\u9ad8\u3044\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3067\u3059\u3002\u53ce\u96c6\u3059\u3079\u304d\u4e3b\u8981\u306a\u30c7\u30fc\u30bf\u306b\u306f\u3001\u57fa\u672c\u7684\u306a\u9867\u5ba2\u5c5e\u6027\u60c5\u5831\u3001\u8cfc\u8cb7\u5c65\u6b74\u3001\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u72b6\u6cc1\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>CRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u6d3b\u7528\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u6709\u52b9\u3067\u3059\u3002CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3084\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u81ea\u52d5\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>RFM\u5206\u6790<\/h3>\n\n\n\nRFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u304b\u3089\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u52b9\u679c\u6e2c\u5b9a\u3068\u6539\u5584\u306e\u91cd\u8981\u6027<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u65bd\u7b56\u306e\u52b9\u679c\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u53cd\u6620\u3055\u305b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>CRM\u30c4\u30fc\u30eb\u306e\u6d3b\u7528<\/h3>\n\n\n\n\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u30fb\u6d3b\u7528\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u3001CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u304c\u6709\u52b9\u3067\u3059\u3002CRM\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u4e00\u5143\u7ba1\u7406\u3084\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u5225\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u81ea\u52d5\u5316\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>RFM\u5206\u6790<\/h3>\n\n\n\nRFM\u5206\u6790\u306f\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u3092\u5b9a\u91cf\u7684\u306b\u8a55\u4fa1\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u3001Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u3001Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u306e3\u3064\u306e\u6307\u6a19\u304b\u3089\u3001\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387<\/h3>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\u306f\u3001\u9867\u5ba2\u7dad\u6301\u306e\u72b6\u6cc1\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u696d\u754c\u5225\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u8df5\u65b9\u6cd5\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5404\u696d\u754c\u3092\u4ee3\u8868\u3059\u308b\u4f01\u696d\u306e\u5177\u4f53\u7684\u306a\u53d6\u308a\u7d44\u307f\u3092\u7d39\u4ecb\u3057\u3001\u305d\u306e\u6210\u529f\u8981\u56e0\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
<\/a>EC\u30b5\u30a4\u30c8\uff08ZOZO TOWN\uff09<\/h3>\n\n\n\n\u30a2\u30d1\u30ec\u30ebEC\u6700\u5927\u624b\u306eZOZO TOWN\u306f\u3001\u72ec\u81ea\u306e\u9867\u5ba2\u7dad\u6301\u6226\u7565\u3067\u9ad8\u3044\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u6838\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u304c\u3001\u300c\u30c4\u30b1\u6255\u3044\u300d\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u30b5\u30fc\u30d3\u30b9\u696d\uff08\u661f\u91ce\u30ea\u30be\u30fc\u30c8\uff09<\/h3>\n\n\n\n\u661f\u91ce\u30ea\u30be\u30fc\u30c8\u306f\u300120%\u3092\u8d85\u3048\u308b\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9054\u6210\u3057\u3066\u3044\u308b\u9ad8\u7d1a\u30ea\u30be\u30fc\u30c8\u65bd\u8a2d\u3067\u3059\u3002\u3053\u306e\u696d\u754c\u5e73\u5747\u3092\u5927\u304d\u304f\u4e0a\u56de\u308b\u6570\u5b57\u306e\u80cc\u666f\u306b\u306f\u3001\u7dfb\u5bc6\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/a>\u901a\u4fe1\u696d\u754c\uff08NTT\u30c9\u30b3\u30e2\uff09<\/h3>\n\n\n\nNTT\u30c9\u30b3\u30e2\u306f\u30018,000\u4e07\u4eba\u3092\u8d85\u3048\u308b\u9867\u5ba2\u57fa\u76e4\u306b\u5bfe\u3057\u3066\u3001\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u3001\u5f93\u6765\u306e\u901a\u4fe1\u6599\u53ce\u5165\u4e2d\u5fc3\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304b\u3089\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u3092\u5f37\u5316\u3057\u3001LTV\u3092\u6700\u5927\u5316\u3059\u308b\u6226\u7565\u3078\u306e\u8ee2\u63db\u3092\u56f3\u308a\u307e\u3057\u305f\u3002<\/p>\n\n\n\n
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<\/a>\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h2>\n\n\n\n<\/figure>\n\n\n\n\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7acb\u6848\u3068\u5b9f\u884c\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u7ae0\u3067\u306f\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u304b\u3089\u52b9\u679c\u6e2c\u5b9a\u307e\u3067\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n
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