{"id":2347,"date":"2025-02-10T16:10:03","date_gmt":"2025-02-10T07:10:03","guid":{"rendered":"https:\/\/f-code.co.jp\/blog\/?p=2347"},"modified":"2025-09-17T10:20:13","modified_gmt":"2025-09-17T01:20:13","slug":"roas-improvement-tool","status":"publish","type":"cro","link":"https:\/\/f-code.co.jp\/blog\/cro\/roas-improvement-tool\/","title":{"rendered":"ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u306f\uff1f\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3082\u5408\u308f\u305b\u3066\u7d39\u4ecb"},"content":{"rendered":"\n<p>ROAS\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u3092\u6539\u5584\u3057\u305f\u3044\u3051\u308c\u3069\u3001\u4f55\u304b\u3089\u59cb\u3081\u308c\u3070\u826f\u3044\u304b\u5206\u304b\u3089\u305a\u3001\u60a9\u3093\u3067\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n\n\n\n<p>ROAS\u6539\u5584\u306f\u3001\u95c7\u96f2\u306b\u5e83\u544a\u8cbb\u3092\u6295\u3058\u308c\u3070\u826f\u3044\u3068\u3044\u3046\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u898b\u76f4\u3057\u304b\u3089\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5f37\u5316\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001\u5e83\u544a\u8cbb\u306e\u8abf\u6574\u307e\u3067\u3001\u6b63\u3057\u3044\u624b\u9806\u3068\u52b9\u679c\u7684\u306a\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u3001\u305d\u306e\u305f\u3081\u306b\u6d3b\u7528\u3059\u3079\u304d4\u3064\u306e\u5fc5\u9808\u30c4\u30fc\u30eb\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>ROAS\u6539\u5584\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044\u3001\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u826f\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u65b9\u306f\u3001\u305c\u3072\u3053\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA02\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/12\/CODE_\u8cc7\u6599\u8acb\u6c42\u30d0\u30ca\u30fc.png\" alt=\"\" class=\"wp-image-3431\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">ROAS\u3068\u306f\uff1f<\/h2>\n\n\n\n<p>ROAS\u3068\u306f\u300cReturn On Advertising Spend\uff08\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff09\u300d\u306e\u7565\u79f0\u3067\u3001\u5e83\u544a\u8cbb1\u5186\u3042\u305f\u308a\u306e\u58f2\u4e0a\u984d\u3092\u793a\u3059\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u6295\u8cc7\u3057\u305f\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u58f2\u4e0a\u304c\u5f97\u3089\u308c\u305f\u304b\u3092\u6570\u5024\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u6570\u5024\u304c\u9ad8\u3051\u308c\u3070\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u52b9\u7387\u7684\u306b\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u305b\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>ROAS\u3092\u7d99\u7d9a\u7684\u306b\u8a08\u6e2c\u30fb\u5206\u6790\u3059\u308c\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3069\u306e\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u304c\u6700\u3082\u52b9\u679c\u7684\u304b<\/li>\n\n\n\n<li>\u3069\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u304c\u9ad8\u3044\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u308b\u304b<\/li>\n\n\n\n<li>\u5e83\u544a\u4e88\u7b97\u3092\u3069\u306e\u3088\u3046\u306b\u914d\u5206\u3059\u3079\u304d\u304b<\/li>\n<\/ul>\n\n\n\n<p>\u7279\u306bEC\u30b5\u30a4\u30c8\u3084\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u306e\u8ca9\u58f2\u3092\u884c\u3046\u4f01\u696d\u306b\u3068\u3063\u3066\u3001ROAS\u306f\u5e83\u544a\u6295\u8cc7\u306e\u52b9\u679c\u3092\u6e2c\u308b\u91cd\u8981\u306a\u6307\u6a19\u3068\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u8cbb\u306e\u4f7f\u3044\u65b9\u3092\u6700\u9069\u5316\u3057\u3001\u3088\u308a\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u5224\u65ad\u6750\u6599\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROAS\u306e\u8a08\u7b97\u5f0f<\/h3>\n\n\n\n<p>ROAS\u306e\u8a08\u7b97\u5f0f\u306f\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROAS\uff1d\u5e83\u544a\u306b\u3088\u308b\u58f2\u4e0a\u00f7\u5e83\u544a\u8cbb\u00d7100<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u5f0f\u3092\u4f7f\u3048\u3070\u3001\u5e83\u544a\u6295\u8cc7\u306b\u5bfe\u3059\u308b\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u7c21\u5358\u306b\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u300110\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u306750\u4e07\u5186\u306e\u58f2\u4e0a\u304c\u3042\u3063\u305f\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>500,000\u00f7100,000\u00d7100\uff1d500\uff05<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u6570\u5024\u304c\u9ad8\u3044\u307b\u3069\u3001\u5e83\u544a\u8cbb\u7528\u306b\u5bfe\u3057\u3066\u52b9\u7387\u7684\u306b\u58f2\u4e0a\u3092\u751f\u307f\u51fa\u305b\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001\u6b63\u78ba\u306aROAS\u3092\u7b97\u51fa\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u7d4c\u7531\u306e\u58f2\u4e0a\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u4ee5\u4e0b\u306e2\u70b9\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9069\u5207\u306a\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u306e\u8a2d\u7f6e<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306e\u6b63\u78ba\u306a\u8a2d\u5b9a<\/li>\n<\/ul>\n\n\n\n<p>\u7279\u306bEC\u30b5\u30a4\u30c8\u3067\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306a\u3069\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u304c\u3069\u306e\u3088\u3046\u306b\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u7d30\u304b\u304f\u8ffd\u8de1\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROI\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>ROAS\u3068ROI\u306f\u3001\u4e00\u898b\u4f3c\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u6307\u6a19\u3067\u3059\u304c\u3001\u660e\u78ba\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002ROI\u306f\u300cReturn On Investment\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u300d\u306e\u7565\u3067\u3001\u6295\u8cc7\u5168\u4f53\u306b\u5bfe\u3059\u308b\u5229\u76ca\u7387\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td>ROAS<\/td><td>ROI<\/td><\/tr><tr><td>\u8a08\u6e2c\u5bfe\u8c61<\/td><td>\u5e83\u544a\u8cbb\u306b\u5bfe\u3059\u308b\u58f2\u4e0a<\/td><td>\u6295\u8cc7\u5168\u4f53\u306b\u5bfe\u3059\u308b\u5229\u76ca<\/td><\/tr><tr><td>\u8a08\u7b97\u8981\u7d20<\/td><td>\u5e83\u544a\u8cbb\u306e\u307f<\/td><td>\u5e83\u544a\u8cbb\uff0b\u4eba\u4ef6\u8cbb\uff0b\u5236\u4f5c\u8cbb\u306a\u3069<\/td><\/tr><tr><td>\u9069\u3057\u3066\u3044\u308b\u7528\u9014<\/td><td>\u5e83\u544a\u52b9\u679c\u306e\u76f4\u63a5\u8a55\u4fa1<\/td><td>\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u306e\u53ce\u76ca\u6027\u8a55\u4fa1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u3042\u308b\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f8b\u306b\u3042\u3052\u3066\u3001\u6570\u5024\u3067\u6bd4\u8f03\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ROAS\u306e\u5834\u5408\uff5c\u5e83\u544a\u8cbb10\u4e07\u5186\u2192\u58f2\u4e0a50\u4e07\u5186\uff08500\uff05\uff09<\/li>\n\n\n\n<li>ROI\u306e\u5834\u5408\uff5c\u7dcf\u30b3\u30b9\u30c830\u4e07\u5186\u2192\u7d14\u5229\u76ca20\u4e07\u5186\uff0867\uff05\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u5e83\u544a\u52b9\u679c\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4e21\u6307\u6a19\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002ROAS\u3067\u5e83\u544a\u52b9\u679c\u306e\u76f4\u63a5\u8a55\u4fa1\u3092\u884c\u3044\u306a\u304c\u3089\u3001ROI\u3067\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u3078\u306e\u5f71\u97ff\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6b63\u78ba\u306a\u5224\u65ad\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CPA\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>CPA\u306f\u300cCost Per Acquisition\u300d\u306e\u7565\u3067\u30011\u4ef6\u306e\u6210\u679c\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002ROAS\u3068CPA\u3067\u306f\u3001\u5e83\u544a\u52b9\u679c\u306e\u6e2c\u5b9a\u65b9\u6cd5\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td>ROAS<\/td><td>CPA<\/td><\/tr><tr><td>\u6e2c\u5b9a\u5185\u5bb9<\/td><td>\u58f2\u4e0a\u306b\u5bfe\u3059\u308b\u5e83\u544a\u8cbb\u306e\u6bd4\u7387<\/td><td>\u6210\u679c1\u4ef6\u3042\u305f\u308a\u306e\u5e83\u544a\u8cbb<\/td><\/tr><tr><td>\u8a55\u4fa1\u57fa\u6e96<\/td><td>\u9ad8\u3044\u307b\u3069\u826f\u3044<\/td><td>\u4f4e\u3044\u307b\u3069\u826f\u3044<\/td><\/tr><tr><td>\u7279\u5fb4<\/td><td>\u58f2\u4e0a\u91d1\u984d\u30d9\u30fc\u30b9\u306e\u8a55\u4fa1<\/td><td>\u7372\u5f97\u4ef6\u6570\u30d9\u30fc\u30b9\u306e\u8a55\u4fa1<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u4e21\u6307\u6a19\u306b\u306f\u7279\u5fb4\u7684\u306a\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002ROAS\u306f\u58f2\u4e0a\u5168\u4f53\u306b\u5bfe\u3059\u308b\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3082\u542b\u3081\u305f\u5e83\u544a\u52b9\u679c\u306e\u628a\u63e1\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9CPA\u306f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u52b9\u679c\u3092\u7dcf\u5408\u7684\u306b\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u306f\u3001ROAS\u3068CPA\u306e\u4f75\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u91cf\u7684\u306a\u52b9\u679c\u3068\u91d1\u92ad\u7684\u306a\u52b9\u679c\u306e\u4e21\u9762\u304b\u3089\u5206\u6790\u3059\u308c\u3070\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u5e83\u544a\u6226\u7565\u3092\u7acb\u6848\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ROAS\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531<\/h3>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u591a\u69d8\u5316\u306b\u4f34\u3044\u3001ROAS\u306f\u5e83\u544a\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u91cd\u8981\u6307\u6a19\u3068\u3057\u3066\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u80cc\u666f\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e83\u544a\u8cbb\u306e\u4f7f\u7528\u52b9\u7387\u3092\u6570\u5024\u3067\u628a\u63e1\u53ef\u80fd<\/li>\n\n\n\n<li>\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u3078\u306e\u4e88\u7b97\u96c6\u4e2d\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u306e\u52b9\u679c\u6e2c\u5b9a\u3068\u8abf\u6574\u304c\u53ef\u80fd<\/li>\n\n\n\n<li>\u5e83\u544a\u65bd\u7b56\u3068\u58f2\u4e0a\u306e\u95a2\u4fc2\u6027\u3092\u660e\u78ba\u306b\u628a\u63e1<\/li>\n<\/ul>\n\n\n\n<p>ROAS\u3092\u91cd\u8996\u3059\u308b\u4f01\u696d\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u7406\u7531\u306f\u3001\u5e83\u544a\u52b9\u679c\u306e\u6e2c\u5b9a\u3068\u6539\u5584\u304c\u3088\u308a\u7c21\u5358\u306b\u306a\u3063\u305f\u305f\u3081\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u306f\u3001\u5404\u65bd\u7b56\u306e\u52b9\u679c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u78ba\u8a8d\u3067\u304d\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u7d20\u65e9\u304f\u65b9\u91dd\u3092\u5909\u66f4\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5e83\u544a\u4e88\u7b97\u306e\u8aac\u660e\u8cac\u4efb\u304c\u6c42\u3081\u3089\u308c\u308b\u4e2d\u3001ROAS\u306f\u7d4c\u55b6\u5c64\u3078\u306e\u5831\u544a\u6307\u6a19\u3068\u3057\u3066\u3082\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u6570\u5024\u3067\u52b9\u679c\u3092\u793a\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u6226\u7565\u7684\u306a\u5e83\u544a\u6295\u8cc7\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ROAS\u3092\u6539\u5584\u3059\u308b\u624b\u9806<\/h2>\n\n\n\n<p>ROAS\u3092\u52b9\u679c\u7684\u306b\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u6bb5\u968e\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u95c7\u96f2\u306b\u5e83\u544a\u8cbb\u3092\u8abf\u6574\u3059\u308b\u3060\u3051\u3067\u306f\u3001\u672c\u8cea\u7684\u306a\u6539\u5584\u306f\u671b\u3081\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001ROAS\u3092\u78ba\u5b9f\u306b\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d71\uff5c\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059<\/h3>\n\n\n\n<p>ROAS\u3092\u6539\u5584\u3059\u308b\u7b2c\u4e00\u6b69\u306f\u3001\u5e83\u544a\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u3059\u3002\u9069\u5207\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\u306f\u3001\u5e83\u544a\u8cbb\u7528\u306e\u7121\u99c4\u3092\u524a\u6e1b\u3057\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3046\u3048\u3067\u306f\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u898b\u76f4\u3059\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u8077\u696d\u306a\u3069\u306e\u6700\u9069\u306a\u7d44\u307f\u5408\u308f\u305b\u3092\u7279\u5b9a<\/li>\n\n\n\n<li>\u30b5\u30a4\u30c8\u5185\u3067\u306e\u884c\u52d5\u5c65\u6b74\u3084\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u306e\u5206\u6790<\/li>\n\n\n\n<li>\u5546\u54c1\u95b2\u89a7\u8005\u3084\u8cb7\u3044\u7269\u304b\u3054\u653e\u68c4\u8005\u3078\u306e\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/li>\n\n\n\n<li>\u8cfc\u5165\u304c\u767a\u751f\u3057\u3084\u3059\u3044\u6642\u9593\u5e2f\u3078\u306e\u914d\u4fe1\u91cd\u70b9\u5316<\/li>\n\n\n\n<li>\u52b9\u679c\u306e\u9ad8\u3044\u5730\u57df\u3084\u30c7\u30d0\u30a4\u30b9\u306e\u512a\u5148\u914d\u4fe1\u8a2d\u5b9a<\/li>\n<\/ul>\n\n\n\n<p>\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001\u65e2\u5b58\u306e\u8cfc\u5165\u30c7\u30fc\u30bf\u306e\u5206\u6790\u3067\u3059\u3002\u904e\u53bb\u306e\u6210\u7d04\u30c7\u30fc\u30bf\u304b\u3089\u3001\u512a\u826f\u9867\u5ba2\u306e\u7279\u5fb4\u3092\u62bd\u51fa\u3057\u3001\u985e\u4f3c\u3057\u305f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3078\u306e\u914d\u4fe1\u3092\u5f37\u5316\u3059\u308c\u3070\u3001\u52b9\u7387\u7684\u306a\u5e83\u544a\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5b63\u7bc0\u6027\u3084\u6642\u9593\u5e2f\u306b\u3088\u308b\u8cfc\u8cb7\u50be\u5411\u306e\u5909\u5316\u3082\u8003\u616e\u306b\u5165\u308c\u307e\u3057\u3087\u3046\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7d30\u304b\u306a\u8abf\u6574\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d72\uff5c\u5e83\u544a\u306e\u5185\u5bb9\u3092\u5de5\u592b\u3059\u308b<\/h3>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u898b\u76f4\u3057\u306b\u6b21\u3044\u3067\u5927\u5207\u306a\u306e\u304c\u3001\u5e83\u544a\u5185\u5bb9\u81ea\u4f53\u306e\u6539\u5584\u3067\u3059\u3002\u9b45\u529b\u7684\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5897\u52a0\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u306b\u97ff\u304f\u8868\u73fe\u306e\u4f7f\u7528<\/li>\n\n\n\n<li>\u5546\u54c1\u306e\u7279\u5fb4\u304c\u4f1d\u308f\u308b\u9ad8\u54c1\u8cea\u306a\u753b\u50cf\u30fb\u52d5\u753b<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u3092\u547c\u3076\u30e1\u30c3\u30bb\u30fc\u30b8\u8a2d\u8a08<\/li>\n\n\n\n<li>\u4e00\u8cab\u6027\u306e\u3042\u308b\u30c7\u30b6\u30a4\u30f3\u3068\u4e16\u754c\u89b3\u306e\u8868\u73fe<\/li>\n\n\n\n<li>A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u52b9\u679c\u691c\u8a3c\u3068\u6539\u5584<\/li>\n<\/ul>\n\n\n\n<p>\u5e83\u544a\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306f\u3001\u5546\u54c1\u306e\u6a5f\u80fd\u3084\u7279\u5fb4\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u304c\u5f97\u3089\u308c\u308b\u4fa1\u5024\u3084\u89e3\u6c7a\u3067\u304d\u308b\u8ab2\u984c\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u307e\u305f\u3001\u30bb\u30fc\u30eb\u60c5\u5831\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5185\u5bb9\u306f\u3001\u5177\u4f53\u7684\u306a\u6570\u5b57\u3084\u671f\u9650\u3092\u793a\u3059\u3053\u3068\u3067\u3001\u884c\u52d5\u3092\u4fc3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u5b9a\u671f\u7684\u306aA\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u3088\u308a\u52b9\u679c\u306e\u9ad8\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306aROAS\u306e\u6539\u5584\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d73\uff5c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u5f37\u5316\u3059\u308b<\/h3>\n\n\n\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u898b\u76f4\u3057\u3068\u540c\u3058\u304f\u3089\u3044\u5927\u5207\u306a\u306e\u304c\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u306e\u5f37\u5316\u3067\u3059\u3002\u9b45\u529b\u7684\u306aLP\u306f\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5c0e\u304f\u305f\u3081\u306e\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u3001ROAS\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u52b9\u679c\u7684\u306aLP\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u6539\u5584\u3092\u9032\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u76f4\u611f\u7684\u306b\u5206\u304b\u308a\u3084\u3059\u3044\u30da\u30fc\u30b8\u69cb\u6210<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u4fc3\u3059CTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u30dc\u30bf\u30f3<\/li>\n\n\n\n<li>LP\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6<\/li>\n\n\n\n<li>\u30da\u30fc\u30b8\u5185\u306e\u969c\u5bb3\u8981\u7d20\u3092\u6392\u9664<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3057\u3066LP\u3092\u6539\u5584\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u304c\u5411\u4e0a\u3057\u3001\u7d50\u679c\u3068\u3057\u3066ROAS\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5b9a\u671f\u7684\u306bA\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306aLP\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u7d99\u7d9a\u7684\u306bROAS\u3092\u6539\u5584\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d74 \u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u52b9\u679c\u3092\u5206\u6790\u3059\u308b<\/h3>\n\n\n\n<p>ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u7d99\u7d9a\u7684\u306b\u5206\u6790\u3057\u3001\u6539\u5584\u3092\u91cd\u306d\u3066\u3044\u304f\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u52b9\u679c\u306e\u5206\u6790\u3067\u306f\u3001ROAS\u3060\u3051\u3067\u306a\u304f\u3001\u4ee5\u4e0b\u306e\u6307\u6a19\u3082\u3042\u308f\u305b\u3066\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR\uff08\u30af\u30ea\u30c3\u30af\u7387\uff09<\/li>\n\n\n\n<li>CPA\uff08\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u3092ROAS\u3068\u5408\u308f\u305b\u3066\u78ba\u8a8d\u3059\u308c\u3070\u3001\u5e83\u544a\u306e\u3069\u306e\u90e8\u5206\u306b\u8ab2\u984c\u304c\u3042\u308b\u304b\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u7ba1\u7406\u30c4\u30fc\u30eb\u3067\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u6210\u679c\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3001\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e88\u7b97\u306e\u914d\u5206\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3057\u3001\u5e83\u544a\u306e\u8868\u793a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u8abf\u6574\u3059\u308b\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3059\u524d\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u3088\u3046\u306b\u8abf\u6574\u3059\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5206\u6790\u7d50\u679c\u304c\u51fa\u305f\u3089\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5224\u65ad\u306b\u3088\u3063\u3066\u3001\u5e83\u544a\u52b9\u679c\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u5206\u6790\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u5e83\u544a\u306e\u6700\u9069\u5316\u304c\u9032\u307f\u3001ROAS\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d75 \u5e83\u544a\u8cbb\u306e\u4f7f\u3044\u65b9\u3092\u8abf\u6574\u3059\u308b<\/h3>\n\n\n\n<p>\u5e83\u544a\u52b9\u679c\u306e\u5206\u6790\u7d50\u679c\u3092\u5143\u306b\u3001\u3044\u3088\u3044\u3088\u5e83\u544a\u8cbb\u306e\u8abf\u6574\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u6700\u9069\u306a\u5e83\u544a\u8cbb\u914d\u5206\u3092\u5e38\u306b\u5fc3\u304c\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u95c7\u96f2\u306b\u5e83\u544a\u8cbb\u3092\u5897\u6e1b\u3055\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7684\u306a\u8abf\u6574\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u8cbb\u3092\u8abf\u6574\u3059\u308b\u4e0a\u3067\u3001\u7279\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u52b9\u679c\u306e\u4f4e\u3044\u5e83\u544a\u3084\u30c1\u30e3\u30cd\u30eb\u3092\u505c\u6b62\u3059\u308b<\/li>\n\n\n\n<li>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u30c1\u30e3\u30cd\u30eb\u306b\u96c6\u4e2d\u6295\u8cc7\u3059\u308b<\/li>\n\n\n\n<li>\u30b7\u30fc\u30ba\u30f3\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3054\u3068\u306b\u4e88\u7b97\u3092\u67d4\u8edf\u306b\u5909\u66f4\u3059\u308b<\/li>\n\n\n\n<li>\u5c11\u984d\u30c6\u30b9\u30c8\u3067\u65b0\u3057\u3044\u6226\u7565\u306e\u53ef\u80fd\u6027\u3092\u63a2\u308b<\/li>\n\n\n\n<li>\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u9032\u884c\u4e2d\u3082\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8abf\u6574\u3092\u884c\u3046<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u8abf\u6574\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u5e83\u544a\u8cbb\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001ROAS\u306e\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u5404\u30dd\u30a4\u30f3\u30c8\u3092\u4e01\u5be7\u306b\u5b9f\u884c\u3057\u3001\u5e83\u544a\u6226\u7565\u3092\u3055\u3089\u306b\u6700\u9069\u5316\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e4\u3064\u306e\u5fc5\u9808\u30c4\u30fc\u30eb<\/h2>\n\n\n\n<p>ROAS\u6539\u5584\u306b\u306f\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3068\u5b9f\u884c\u306b\u52a0\u3048\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u3001ROAS\u6539\u5584\u306b\u5f79\u7acb\u30644\u3064\u306e\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3053\u306a\u305b\u308c\u3070\u3001\u5e83\u544a\u52b9\u679c\u3092\u52b9\u7387\u3088\u304f\u5206\u6790\u3057\u3001\u6539\u5584\u7b56\u3092\u5b9f\u884c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b<\/h3>\n\n\n\n<p>ROAS\u6539\u5584\u306b\u306f\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306f\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3084\u884c\u52d5\u7d4c\u8def\u3092\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u81ea\u793e\u5546\u54c1\u306e\u8cfc\u5165\u8005\u306e\u5c5e\u6027\u3092\u53ef\u8996\u5316\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u898b\u76f4\u3057\u3092\u3059\u308c\u3070\u5e83\u544a\u904b\u7528\u306e\u7cbe\u5ea6\u304c\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics<\/li>\n\n\n\n<li>Google Search Console<\/li>\n\n\n\n<li>User Insight<\/li>\n\n\n\n<li>Ptengine<\/li>\n\n\n\n<li>Adobe Analytics\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u3088\u308a\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001ROAS\u6539\u5584\u3092\u529b\u5f37\u304f\u5f8c\u62bc\u3057\u3057\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u52b9\u679c\u7684\u306a\u5e83\u544a\u5185\u5bb9\u3092\u898b\u3064\u3051\u308b<\/h3>\n\n\n\n<p>A\/B\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3068\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u30ec\u30a4\u30a2\u30a6\u30c8\u3001\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306a\u3069\u304c\u7570\u306a\u308b\u8907\u6570\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u52b9\u679c\u3092\u691c\u8a3c\u3059\u308b\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>A\/B\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u304c\u898b\u3064\u3051\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002A\/B\u30c6\u30b9\u30c8\u306f\u624b\u52d5\u3067\u3082\u53ef\u80fd\u3067\u3059\u304c\u5927\u304d\u306a\u8ca0\u62c5\u3068\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8ca0\u62c5\u3068\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u30aa\u30d7\u30c6\u30a3\u30de\u30a4\u30ba<\/li>\n\n\n\n<li>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30a6\u30a7\u30d6\u30c6\u30b9\u30c8<\/li>\n\n\n\n<li>Ptengine<\/li>\n\n\n\n<li>VWO<\/li>\n\n\n\n<li>Kaizen Platform<\/li>\n\n\n\n<li>SiTest<\/li>\n\n\n\n<li>DLPO\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u52b9\u679c\u7684\u306a\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u52b9\u7387\u3088\u304f\u898b\u3064\u3051\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u3067\u8cfc\u8cb7\u610f\u6b32\u3092\u4fc3\u9032\u3059\u308b<\/h3>\n\n\n\n<p>Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u306f\u3001\u304a\u3059\u3059\u3081\u306e\u5546\u54c1\u3092\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30d0\u30ca\u30fc\u3067\u8868\u793a\u3057\u305f\u308a\u3001\u3088\u304f\u3042\u308b\u8cea\u554f\u306b\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3067\u7b54\u3048\u305f\u308a\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306b\u6700\u9069\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u63a5\u5ba2\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ptengine<\/li>\n\n\n\n<li>Zendesk Chat<\/li>\n\n\n\n<li>ec\u30b3\u30f3\u30b7\u30a7\u30eb<\/li>\n\n\n\n<li>KARTE<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u554f\u3044\u5408\u308f\u305b\u5185\u5bb9\u306b\u5408\u308f\u305b\u305f\u6700\u9069\u306a\u30ec\u30b3\u30e1\u30f3\u30c9\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001CVR\u306e\u5411\u4e0a\u3084\u30b5\u30a4\u30c8\u306e\u96e2\u8131\u7387\u306e\u6539\u5584\u3001\u304a\u3088\u3073\u8cfc\u5165\u5358\u4fa1\u306e\u4e0a\u6607\u306b\u3064\u306a\u304c\u308a\u3001ROAS\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ec\u30b3\u30e1\u30f3\u30c9\u30a8\u30f3\u30b8\u30f3\u30c4\u30fc\u30eb\u3067\u8cfc\u5165\u3092\u5f8c\u62bc\u3057\u3059\u308b<\/h3>\n\n\n\n<p>\u30ec\u30b3\u30e1\u30f3\u30c9\u30a8\u30f3\u30b8\u30f3\u30c4\u30fc\u30eb\u3082\u5e83\u544a\u914d\u4fe1\u3068\u76f8\u4e57\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3001\u58f2\u4e0a\u62e1\u5927\u3092\u72d9\u3046\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u95b2\u89a7\u5c65\u6b74\u306e\u6cd5\u5247\u306b\u6cbf\u3063\u3066\u3001\u95a2\u9023\u6027\u304c\u9ad8\u3044\u5546\u54c1\u3084\u63a8\u5968\u3057\u305f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8868\u793a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u304c\u9ad8\u3044\u60c5\u5831\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u8cfc\u8cb7\u306b\u3064\u306a\u3052\u3066\u58f2\u4e0a\u62e1\u5927\u3092\u72d9\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u30ec\u30b3\u30e1\u30f3\u30c9\u30a8\u30f3\u30b8\u30f3\u30c4\u30fc\u30eb\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30a2\u30a4\u30b8\u30a7\u30f3\u30c8\u30fb\u30ec\u30b3\u30e1\u30f3\u30c0\u30fc<\/li>\n\n\n\n<li>EC RECOMMENDER<\/li>\n\n\n\n<li>NaviPlus\u30ec\u30b3\u30e1\u30f3\u30c9<\/li>\n\n\n\n<li>Logreco<\/li>\n\n\n\n<li>Rtoaster<\/li>\n\n\n\n<li>\u3055\u3076\u307f\u3063\u3068\uff01\u30ec\u30b3\u30e1\u30f3\u30c9<\/li>\n\n\n\n<li>\u30c1\u30fc\u30e0\u30e9\u30dc\u30ec\u30b3\u30e1\u30f3\u30c9\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u52b9\u679c\u7684\u306a\u5546\u54c1\u63d0\u6848\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u58f2\u4e0a\u62e1\u5927\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001ROAS\u6539\u5584\u306e\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u624b\u9806\u3068\u3001\u305d\u306e\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3057\u305f\u3002ROAS\u306f\u3001\u5e83\u544a\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002<\/p>\n\n\n\n<p>ROAS\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u898b\u76f4\u3057\u304b\u3089\u59cb\u3081\u3001\u5e83\u544a\u5185\u5bb9\u306e\u6700\u9069\u5316\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5f37\u5316\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002\u6b21\u306b\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306a\u3069\u3092\u7528\u3044\u3066\u73fe\u72b6\u3092\u5206\u6790\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u6539\u5584\u7b56\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e83\u544a\u8cbb\u306e\u914d\u5206\u306b\u3064\u3044\u3066\u3082\u3001\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3044\u306a\u304c\u3089\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u306b\u4e88\u7b97\u3092\u96c6\u4e2d\u3055\u305b\u308b\u3088\u3046\u306b\u8abf\u6574\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u624b\u9806\u3092\u8e0f\u307f\u3001\u5404\u30c4\u30fc\u30eb\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308c\u3070\u3001ROAS\u306e\u7740\u5b9f\u306a\u6539\u5584\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u25bc<strong>\u682a\u5f0f\u4f1a\u793e\u30a8\u30d5\u30fb\u30b3\u30fc\u30c9\u3067\u306f\u3001WEB\u63a5\u5ba2\u30c4\u30fc\u30eb<a href=\"https:\/\/codemarketing.cloud\/\" data-type=\"link\" data-id=\"https:\/\/codemarketing.cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300cCODE Marketing Cloud\u300d<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><br>\u4ee5\u4e0b\u306e\u30dc\u30bf\u30f3\u304b\u3089\u300cCODE Marketing Cloud\u300d\u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cCODE Marketing Cloud\u300d\u306e\u4e3b\u306a\u7279\u9577\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u3092\u5206\u6790\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044WEB\u63a5\u5ba2<br>\u30fb\u5c02\u9580\u77e5\u8b58\u4e0d\u8981\u306e\u69d8\u3005\u306a\u696d\u754c\u5225\u63a5\u5ba2\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<br>\u30fb\u65e2\u306b\u304a\u4f7f\u3044\u306eGoogle Analytics\u3084MA\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a<br>\u30fbON\/OFF\u30c6\u30b9\u30c8\u3084A\/B\u30c6\u30b9\u30c8\u3067\u306e\u691c\u8a3c<\/strong><\/p>\n\n\n\n<p>\u5404\u6a5f\u80fd\u306e\u8a73\u7d30\u3084\u5c0e\u5165\u306b\u95a2\u3059\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/02\/CODE_\u8cc7\u6599\u8acb\u6c42_02.png\" alt=\"\" class=\"wp-image-2586\"\/><\/a><\/figure>\n","protected":false},"featured_media":2417,"template":"","categories":[14,27,24],"tags":[],"cvr":[],"kpi":[],"class_list":["post-2347","cro","type-cro","status-publish","has-post-thumbnail","hentry","category-cvr","category-kpi","category-cro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro\/2347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro"}],"about":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/types\/cro"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media\/2417"}],"wp:attachment":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=2347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=2347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=2347"},{"taxonomy":"cvr","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cvr?post=2347"},{"taxonomy":"kpi","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/kpi?post=2347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}