{"id":2078,"date":"2025-07-02T15:43:25","date_gmt":"2025-07-02T06:43:25","guid":{"rendered":"https:\/\/f-code.co.jp\/blog\/?post_type=cro&#038;p=2078"},"modified":"2026-01-09T09:40:59","modified_gmt":"2026-01-09T00:40:59","slug":"customer-behavior-analysis","status":"publish","type":"cro","link":"https:\/\/f-code.co.jp\/blog\/cro\/customer-behavior-analysis\/","title":{"rendered":"\u9867\u5ba2\u884c\u52d5\u5206\u6790\u306e7\u3064\u306e\u624b\u6cd5\u3068\u306f\uff1f\u5fc5\u8981\u306a3\u3064\u306e\u7406\u7531\u3068\u6ce8\u610f\u70b9\u3082\u7d39\u4ecb"},"content":{"rendered":"\n<p>\u300c\u3055\u307e\u3056\u307e\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u3063\u3066\u3044\u308b\u304c\u3001\u306a\u304b\u306a\u304b\u52b9\u679c\u304c\u51fa\u306a\u3044\u300d<\/p>\n\n\n\n<p>\u300c\u9867\u5ba2\u5c64\u3084\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u3066\u65bd\u7b56\u306b\u6d3b\u304b\u3057\u305f\u3044\u300d<\/p>\n\n\n\n<p>\u305d\u3093\u306a\u304a\u60a9\u307f\u306b\u304a\u7b54\u3048\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6d3b\u304b\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u4eba\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u300c\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3057\u305f\u3044\u3051\u3069\u3001\u3069\u306e\u3088\u3046\u306b\u5206\u6790\u3057\u305f\u3089\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u60a9\u3093\u3067\u3044\u308b\u4eba\u304c\u591a\u3044\u306e\u3082\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u3053\u306e\u8a18\u4e8b\u3067\u306f\u4ee5\u4e0b\u306e\u5185\u5bb9\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3068\u306f<\/li>\n\n\n\n<li>\u9867\u5ba2\u884c\u52d5\u5206\u6790\u304c\u5fc5\u8981\u306a3\u3064\u306e\u7406\u7531<\/li>\n\n\n\n<li>\u5206\u6790\u3059\u308b7\u3064\u306e\u624b\u6cd5<\/li>\n\n\n\n<li>\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3092\u3059\u308b\u969b\u306e2\u3064\u306e\u6ce8\u610f\u70b9<\/li>\n<\/ul>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u304c\u308f\u304b\u3089\u305a\u304a\u60a9\u307f\u306e\u4eba\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u308c\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u65bd\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4eba\u306b\u3082\u8aad\u3093\u3067\u3082\u3089\u3044\u305f\u3044\u5185\u5bb9\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u3053\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA02\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/12\/CODE_\u8cc7\u6599\u8acb\u6c42\u30d0\u30ca\u30fc.png\" alt=\"\" class=\"wp-image-3431\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3068\u306f<\/h2>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3068\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u306e\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u95a2\u308f\u308b\u904e\u7a0b\u3067\u3059\u308b\u884c\u52d5<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u969b\u306b\u3059\u308b\u884c\u52d5<\/li>\n<\/ul>\n\n\n\n<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8cfc\u8cb7\u307e\u3067\u306e\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084\u58f2\u4e0a\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u9867\u5ba2\u884c\u52d5\u5206\u6790\u306e\u7d50\u679c\u306f\u3001\u88fd\u54c1\u958b\u767a\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\u7ba1\u7406\u306a\u3069\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u884c\u52d5\u5206\u6790\u304c\u5fc5\u8981\u306a3\u3064\u306e\u7406\u7531<\/h2>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u5206\u6790\u304c\u5fc5\u8981\u306a\u7406\u7531\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u305f\u3081<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6539\u5584\u3059\u308b\u305f\u3081<\/li>\n\n\n\n<li>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u307f\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u305f\u3081<\/h3>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6539\u5584\u3084\u65b0\u898f\u958b\u767a\u306b\u6d3b\u304b\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30cb\u30fc\u30ba\u306b\u5408\u308f\u306a\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3001\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3060\u3051\u3067\u58f2\u4e0a\u306f\u4e0a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u304c\u6c42\u3081\u308b\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u3001\u58f2\u4e0a\u3084\u5229\u76ca\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u58f2\u308c\u306b\u304f\u3044\u5546\u54c1\u304c\u3042\u308b\u5834\u5408\u3082\u3001\u58f2\u308c\u306a\u3044\u539f\u56e0\u3092\u628a\u63e1\u3057\u3066\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u9867\u5ba2\u306e\u6c42\u3081\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3092\u63d0\u4f9b\u3067\u304d\u3001\u58f2\u4e0a\u5411\u4e0a\u3084\u9867\u5ba2\u7372\u5f97\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/h3>\n\n\n\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092\u8cfc\u8cb7\u884c\u52d5\u3084\u5c5e\u6027\u306b\u5206\u3051\u3066\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u308a\u5206\u6790\u3059\u308b\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u624b\u6cd5\u3067\u306f\u3001\u4e0b\u8a18\u306e4\u3064\u306e\u57fa\u6e96\u3067\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u5c5e\u6027<\/li>\n\n\n\n<li>\u5730\u7406\u5b66\u7684\u5c5e\u6027<\/li>\n\n\n\n<li>\u884c\u52d5\u5b66\u7684\u5c5e\u6027<\/li>\n\n\n\n<li>\u5fc3\u7406\u7684\u5c5e\u6027<\/li>\n<\/ul>\n\n\n\n<p>\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068\u3067\u5404\u5c5e\u6027\u306e\u7279\u5fb4\u3092\u628a\u63e1\u3067\u304d\u3001\u9069\u5207\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3053\u306e\u5206\u6790\u65b9\u6cd5\u306f\u3001\u81ea\u793e\u3084\u88fd\u54c1\u306e\u5e02\u5834\u3067\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3057\u3066\u884c\u3046\u300cSTP\u5206\u6790\u300d\u306b\u3082\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/h3>\n\n\n\n<p>\u30b3\u30db\u30fc\u30c8\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3092\u4e00\u5b9a\u306e\u6761\u4ef6\u306b\u57fa\u3065\u3044\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u6642\u9593\u7d4c\u904e\u306b\u4f34\u3046\u884c\u52d5\u306e\u5909\u5316\u3092\u5206\u6790\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5206\u6790\u3067\u306f\u7279\u5b9a\u306e\u884c\u52d5\u304c\u7d99\u7d9a\u7387\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u304c\u308f\u304b\u308a\u3001\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306e\u7279\u6027\u306b\u5408\u3046\u65bd\u7b56\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u5e74\u4ee3\u3084\u5730\u57df\u306a\u3069\u306e\u5c5e\u6027\u306b\u5fdc\u3058\u3066\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u9867\u5ba2\u60c5\u5831\u304c\u3042\u308c\u3070\u5e45\u5e83\u304f\u6d3b\u7528\u3067\u304d\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u5b9a\u671f\u9593\u306e\u30c7\u30fc\u30bf\u306e\u63a8\u79fb\u304c\u53ef\u8996\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u4eca\u5f8c\u306e\u9700\u8981\u4e88\u6e2c\u306b\u3082\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30b7\u30eb\u5206\u6790<\/h3>\n\n\n\n<p>\u30c7\u30b7\u30eb\u5206\u6790\u306f\u3001\u8cfc\u8cb7\u91d1\u984d\u3092\u57fa\u6e96\u306b10\u6bb5\u968e\u306b\u5206\u985e\u3057\u3066\u8cfc\u8cb7\u884c\u52d5\u306e\u9055\u3044\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30b7\u30eb\u306f\u3001\u30e9\u30c6\u30f3\u8a9e\u3067\u300c10\u5206\u306e1\u300d\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u304b\u3089\u591a\u304f\u306e\u53ce\u76ca\u3092\u5f97\u3089\u308c\u308b\u304b\u304c\u308f\u304b\u308a\u3001\u58f2\u308a\u4e0a\u3052\u30a2\u30c3\u30d7\u306b\u6d3b\u7528\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3069\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308c\u3070\u58f2\u4e0a\u304c\u4e0a\u304c\u308b\u304b\u3092\u628a\u63e1\u3067\u304d\u3001\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CTB\u5206\u6790<\/h3>\n\n\n\n<p>CTB\u5206\u6790\u306f\u6b21\u306e3\u3064\u306e\u6307\u6a19\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u8cfc\u8cb7\u884c\u52d5\u3092\u3059\u308b\u304b\u4e88\u6e2c\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Category<\/td><td>\u5546\u54c1\u3092\u5927\u5206\u985e\u3068\u5c0f\u5206\u985e\u306b\u5206\u3051\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3092\u628a\u63e1\u3059\u308b<\/td><\/tr><tr><td>Taste<\/td><td>\u8272\u30fb\u5f62\u30fb\u30b5\u30a4\u30ba\u306a\u3069\u306e\u30c7\u30b6\u30a4\u30f3\u304b\u3089\u3001\u9867\u5ba2\u306e\u597d\u307f\u3092\u7279\u5b9a\u3059\u308b<\/td><\/tr><tr><td>Brand<\/td><td>\u30e1\u30fc\u30ab\u30fc\u30fb\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u30fb\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u9867\u5ba2\u306e\u597d\u307f\u3092\u7279\u5b9a\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3067\u304d\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u3084\u58f2\u308a\u4e0a\u3052\u30a2\u30c3\u30d7\u306e\u305f\u3081\u306e\u65bd\u7b56\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/h3>\n\n\n\n<p>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u30b7\u30fc\u30ba\u30f3\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u304b\u3092\u4e0b\u8a18\u306e\u3088\u3046\u306b\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SNS\u306b\u304a\u3051\u308b\u6642\u9593\u5e2f\u5225\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u6570<\/li>\n\n\n\n<li>EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u5b63\u7bc0\u3054\u3068\u306e\u58f2\u308c\u7b4b\u5546\u54c1\u306e\u5909\u5316<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u3088\u304f\u5229\u7528\u3057\u3066\u3044\u308b\u66dc\u65e5\u3084\u53cd\u97ff\u306e\u3042\u308b\u6642\u9593<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u306e\u624b\u6cd5\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b63\u7bc0\u3084\u6642\u9593\u5e2f\u306a\u3069\u3067\u5909\u5316\u3059\u308b\u8cfc\u8cb7\u6570\u3084\u9867\u5ba2\u6570\u306a\u3069\u3092\u5206\u6790\u3067\u304d\u3001\u5e83\u544a\u914d\u4fe1\u306e\u3088\u3046\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RFM\u5206\u6790\u3000<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306f\u6b21\u306e\u3088\u3046\u306b3\u3064\u306e\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u30b0\u30eb\u30fc\u30d7\u306e\u7279\u5fb4\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cfc\u5165\u5f8c\u306e\u7d4c\u904e\u6642\u9593<\/li>\n\n\n\n<li>\u8cfc\u5165\u983b\u5ea6<\/li>\n\n\n\n<li>\u8cfc\u5165\u91d1\u984d<\/li>\n<\/ul>\n\n\n\n<p>3\u3064\u306e\u6570\u5024\u3092\u5408\u8a08\u3057\u3001\u6570\u5024\u304c\u9ad8\u3044\u307b\u3069\u512a\u826f\u9867\u5ba2\u3068\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u512a\u826f\u9867\u5ba2\u3084\u4f11\u7720\u9867\u5ba2(\u203b)\u306a\u3069\u306b\u5206\u985e\u3057\u3066\u305d\u308c\u305e\u308c\u306b\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306e\u5b9f\u65bd\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>(\u203b)\u904e\u53bb\u306b\u5546\u8ac7\u3084\u53d6\u5f15\u304c\u3042\u3063\u305f\u304c\u3001\u73fe\u5728\u306f\u653e\u7f6e\u3055\u308c\u305f\u898b\u8fbc\u307f\u9867\u5ba2<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">LTV\u5206\u6790<\/h3>\n\n\n\n<p>LTV\u5206\u6790\u306f\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u3082\u3068\u306b\u4f01\u696d\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u9867\u5ba2\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3068\u306f\u30011\u4eba\u306e\u9867\u5ba2\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u59cb\u3081\u3066\u304b\u3089\u7d42\u4e86\u3059\u308b\u307e\u3067\u306e\u9593\u306b\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u5229\u76ca\u306e\u6307\u6a19\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4e0b\u8a18\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8cfc\u8cb7\u5c65\u6b74<\/li>\n\n\n\n<li>\u89e3\u7d04\u7387<\/li>\n\n\n\n<li>\u5e73\u5747\u8cfc\u5165\u984d<\/li>\n\n\n\n<li>\u518d\u8cfc\u5165\u7387<\/li>\n<\/ul>\n\n\n\n<p>\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u3092\u51fa\u3059\u3053\u3068\u3067\u3001\u512a\u826f\u9867\u5ba2\u3084\u554f\u984c\u306e\u3042\u308b\u9867\u5ba2\u306e\u628a\u63e1\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p>LTV\u5206\u6790\u306f\u58f2\u4e0a\u3068\u30b3\u30b9\u30c8\u306e\u53ef\u8996\u5316\u3084\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65bd\u7b56\u306e\u5b9f\u884c\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3092\u3059\u308b\u969b\u306e2\u3064\u306e\u6ce8\u610f\u70b9<\/h2>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\u30922\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/li>\n\n\n\n<li>\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u307f\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3092\u3059\u308b\u969b\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u4f55\u3092\u660e\u78ba\u306b\u3057\u305f\u3044\u304b\u4e8b\u524d\u306b\u76ee\u7684\u3092\u7acb\u3066\u3066\u304b\u3089\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3057\u305f\u3044<\/li>\n\n\n\n<li>\u3069\u306e\u3088\u3046\u306a\u9867\u5ba2\u304c\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u77e5\u308a\u305f\u3044<\/li>\n<\/ul>\n\n\n\n<p>\u76ee\u7684\u3092\u660e\u78ba\u306b\u305b\u305a\u306b\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3057\u3066\u3082\u3001\u6570\u5024\u3092\u51fa\u3057\u305f\u3060\u3051\u3067\u7d42\u308f\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u5206\u6790\u5f8c\u306b\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u306a\u3044\u3068\u3001\u9867\u5ba2\u7372\u5f97\u3084\u58f2\u308a\u4e0a\u3052\u30a2\u30c3\u30d7\u306a\u3069\u306e\u52b9\u679c\u306f\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3066\u304b\u3089\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u969b\u306b\u306f\u3001\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u306b\u306f\u6b21\u306e\u9055\u3044\u304c\u3042\u308a\u3001\u76ee\u7684\u306b\u5fdc\u3058\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u5b9a\u91cf\u30c7\u30fc\u30bf<\/td><td>\u6570\u5024\u5316\u3067\u304d\u308b\u30c7\u30fc\u30bf\u5e74\u9f62\u6027\u5225\u8cfc\u5165\u56de\u6570\u30a2\u30af\u30bb\u30b9\u6570<br>\u73fe\u72b6\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5927\u307e\u304b\u306a\u50be\u5411\u3092\u628a\u63e1\u3059\u308b<\/td><\/tr><tr><td>\u5b9a\u6027\u30c7\u30fc\u30bf<\/td><td>\u6570\u91cf\u5316\u3067\u304d\u306a\u3044\u30c7\u30fc\u30bf\u30a2\u30f3\u30b1\u30fc\u30c8\u53e3\u30b3\u30dfSNS\u4e0a\u3067\u306e\u767a\u8a00<br>\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306e\u8981\u56e0\u3068\u306a\u3063\u305f\u4fa1\u5024\u89b3\u3084\u672c\u97f3\u3092\u628a\u63e1\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u5b9a\u91cf\u30c7\u30fc\u30bf\u304b\u3089\u9867\u5ba2\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u9867\u5ba2\u306e\u5c5e\u6027\u3092\u628a\u63e1\u3067\u304d\u3001\u5b9a\u6027\u30c7\u30fc\u30bf\u304b\u3089\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u5fc3\u7406\u3092\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8ab2\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306b\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046<\/h2>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3068\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306b\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u306e\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u95a2\u308f\u308b\u904e\u7a0b\u3067\u3059\u308b\u884c\u52d5<\/li>\n\n\n\n<li>\u3069\u306e\u3088\u3046\u306b\u8cfc\u8cb7\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u304b<\/li>\n<\/ul>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u306b\u306f\u6b21\u306e7\u3064\u306e\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u5206\u6790<\/li>\n\n\n\n<li>\u30b3\u30db\u30fc\u30c8\u5206\u6790<\/li>\n\n\n\n<li>\u30c7\u30b7\u30eb\u5206\u6790<\/li>\n\n\n\n<li>CTB\u5206\u6790<\/li>\n\n\n\n<li>\u884c\u52d5\u30c8\u30ec\u30f3\u30c9\u5206\u6790<\/li>\n\n\n\n<li>RFM\u5206\u6790<\/li>\n\n\n\n<li>LTV\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3092\u884c\u3046\u969b\u306b\u306f\u9867\u5ba2\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u5b9a\u91cf\u30c7\u30fc\u30bf\u3068\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8ab2\u984c\u89e3\u6c7a\u3084\u58f2\u308a\u4e0a\u3052\u30a2\u30c3\u30d7\u306e\u305f\u3081\u3001\u9867\u5ba2\u884c\u52d5\u5206\u6790\u3092\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u25bc<strong>\u682a\u5f0f\u4f1a\u793e\u30a8\u30d5\u30fb\u30b3\u30fc\u30c9\u3067\u306f\u3001WEB\u63a5\u5ba2\u30c4\u30fc\u30eb<a href=\"https:\/\/codemarketing.cloud\/\" data-type=\"link\" data-id=\"https:\/\/codemarketing.cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300cCODE Marketing Cloud\u300d<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><br>\u4ee5\u4e0b\u306e\u30dc\u30bf\u30f3\u304b\u3089\u300cCODE Marketing Cloud\u300d\u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cCODE Marketing Cloud\u300d\u306e\u4e3b\u306a\u7279\u9577\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u3092\u5206\u6790\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044WEB\u63a5\u5ba2<br>\u30fb\u5c02\u9580\u77e5\u8b58\u4e0d\u8981\u306e\u69d8\u3005\u306a\u696d\u754c\u5225\u63a5\u5ba2\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<br>\u30fb\u65e2\u306b\u304a\u4f7f\u3044\u306eGoogle 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class=\"wp-image-2586\"\/><\/a><\/figure>\n","protected":false},"featured_media":2765,"template":"","categories":[26,33],"tags":[],"cvr":[],"kpi":[],"class_list":["post-2078","cro","type-cro","status-publish","has-post-thumbnail","hentry","category-rfm-analysis","category-web-attraction"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro\/2078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro"}],"about":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/types\/cro"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media\/2765"}],"wp:attachment":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=2078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=2078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=2078"},{"taxonomy":"cvr","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cvr?post=2078"},{"taxonomy":"kpi","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/kpi?post=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}