{"id":207,"date":"2023-07-27T15:03:23","date_gmt":"2023-07-27T06:03:23","guid":{"rendered":"https:\/\/f-code.co.jp\/blog\/?p=207"},"modified":"2025-09-17T16:27:37","modified_gmt":"2025-09-17T07:27:37","slug":"rfm","status":"publish","type":"cro","link":"https:\/\/f-code.co.jp\/blog\/cro\/rfm\/","title":{"rendered":"RFM\u5206\u6790\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u3084\u9867\u5ba2\u5206\u6790\u306e\u624b\u9806\u3001\u65bd\u7b56\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"\n<p>RFM\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u3054\u3068\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3066\u308b\u5206\u6790\u624b\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e\u4e2d\u306b\u306f\u3001\u300cRFM\u5206\u6790\u3063\u3066\u5177\u4f53\u7684\u306b\u3069\u3046\u3044\u3046\u3082\u306e\uff1f\u300d\u300c\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u7591\u554f\u3092\u6301\u3064\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001RFM\u5206\u6790\u3068\u306f\u4f55\u304b\u3001\u30e1\u30ea\u30c3\u30c8\u3084\u624b\u9806\u3001\u65bd\u7b56\u4f8b\u306a\u3069\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002RFM\u5206\u6790\u3092\u901a\u3058\u3066Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u9ad8\u3081\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA02\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/12\/CODE_\u8cc7\u6599\u8acb\u6c42\u30d0\u30ca\u30fc.png\" alt=\"\" class=\"wp-image-3431\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RFM\u5206\u6790\u3068\u306f\uff1f\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/RFM\u5206\u6790\u3068\u306f\uff1f_img01.png\" alt=\"\" class=\"wp-image-1763\"\/><\/figure>\n<\/div>\n\n\n<p>RFM\u5206\u6790\u3068\u306f\u30013\u3064\u306e\u6307\u6a19\u3092\u7528\u3044\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u9867\u5ba2\u5206\u6790\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>RFM\u306f\u305d\u308c\u305e\u308c\u300cRecency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09\u300d\u300cFrequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09\u300d\u300cMonetary\uff08\u8cfc\u5165\u91d1\u984d\uff09\u300d\u306e\u982d\u6587\u5b57\u304b\u3089\u53d6\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09<\/strong>\uff1a\u9867\u5ba2\u304c\u6700\u5f8c\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3057\u305f\u65e5<strong>Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/strong>\uff1a\u9867\u5ba2\u304c\u5bfe\u8c61\u306e\u671f\u9593\u4e2d\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u56de\u6570<strong>Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09<\/strong>\uff1a\u9867\u5ba2\u304c\u5bfe\u8c61\u306e\u671f\u9593\u4e2d\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u91d1\u984d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u306e\u6307\u6a19\u3092\u5206\u6790\u3057\u3066\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u9069\u5207\u306a\u65bd\u7b56\u3092\u6253\u3064\u3053\u3068\u3067\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u3001\u81ea\u793e\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u3092\u884c\u3046\u306b\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3067\u304d\u308bEC\u4e8b\u696d\u8005\u3084\u3001\u30ea\u30d4\u30fc\u30c8\u3057\u3084\u3059\u3044\u5546\u54c1\u3092\u53d6\u308a\u6271\u3063\u3066\u3044\u308b\u4f01\u696d\u306b\u5411\u3044\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>RMF\u5206\u6790\u306f\u3001\u8cfc\u8cb7\u884c\u52d5\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3057\u305f\u3046\u3048\u3067\u3001\u5404\u30b0\u30eb\u30fc\u30d7\u3054\u3068\u306b\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306b\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RMF\u5206\u6790\u3092\u884c\u3046\u30e1\u30ea\u30c3\u30c8<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/RFM\u5206\u6790\u3068\u306f\uff1f_img02-1.png\" alt=\"\" class=\"wp-image-1767\"\/><\/figure>\n\n\n\n<p><br>RMF\u5206\u6790\u3092\u884c\u3046\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u304a\u3082\u306b\u4e0b\u8a18\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u81ea\u793e\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u308b<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u7387\u5316\u3092\u56f3\u308c\u308b<\/li>\n<\/ul>\n\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u9806\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u81ea\u793e\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u308b<\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u53d6\u308a\u7d44\u3080\u3079\u304d\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u65b0\u898f\u9867\u5ba2\u306e\u6570\u306f\u591a\u3044\u3082\u306e\u306e\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u9867\u5ba2\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3001\u8cfc\u5165\u56de\u6570\u3084\u8cfc\u5165\u91d1\u984d\u306e\u5411\u4e0a\u304c\u8ab2\u984c\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u512a\u826f\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u3001\u7279\u5225\u306a\u30aa\u30d5\u30a1\u30fc\u3084\u53cb\u3060\u3061\u7d39\u4ecb\u306a\u3069\u306e\u304a\u5f97\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u65b0\u898f\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u3044\u65b9\u3092\u30ec\u30af\u30c1\u30e3\u30fc\u3059\u308b\u306a\u3069\u3001\u305d\u308c\u305e\u308c\u306b\u5408\u3063\u305f\u5bfe\u7b56\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f11\u7720\u9867\u5ba2\u304c\u591a\u3044\u5834\u5408\u306f\u3001\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u3084\u96e2\u8131\u3092\u6e1b\u3089\u3059\u65bd\u7b56\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u308b\u3053\u3068\u304cRFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u52b9\u7387\u5316\u3092\u56f3\u308c\u308b<\/strong><\/h3>\n\n\n\n<p>RFM\u5206\u6790\u306b\u3088\u3063\u3066\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u3088\u308b\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u304c\u7701\u3051\u308b\u305f\u3081\u3001\u52b9\u7387\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u9069\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u691c\u8a0e\u3057\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u65bd\u7b56\u3084\u7121\u99c4\u306aPR\u3092\u5ec3\u6b62\u3057\u3001\u305d\u306e\u5206\u306e\u30b3\u30b9\u30c8\u30ab\u30c3\u30c8\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001R\u30fbF\u30fbM\u3059\u3079\u3066\u304c\u4f4e\u3044\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304b\u3089\u5916\u3059\u3068\u3044\u3046\u9078\u629e\u80a2\u3082\u691c\u8a0e\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4e88\u7b97\u3084\u4eba\u7684\u30ea\u30bd\u30fc\u30b9\u3092\u524a\u6e1b\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u306b\u30ea\u30bd\u30fc\u30b9\u3092\u6ce8\u3052\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3082\u3001RFM\u5206\u6790\u306e\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RFM\u5206\u6790\u304c\u5411\u3044\u3066\u3044\u308b\u30b1\u30fc\u30b9<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/RFM\u5206\u6790\u3068\u306f\uff1f_img03.png\" alt=\"\" class=\"wp-image-1766\"\/><\/figure>\n<\/div>\n\n\n<p>RFM\u5206\u6790\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30d3\u30b8\u30cd\u30b9\u3084\u4f01\u696d\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EC\u30b5\u30a4\u30c8<\/li>\n\n\n\n<li>\u4f1a\u54e1\u5236\u30b5\u30fc\u30d3\u30b9<\/li>\n\n\n\n<li>\u30ea\u30d4\u30fc\u30c8\u6027\u306e\u9ad8\u3044\u5546\u54c1\u3092\u53d6\u308a\u6271\u3046EC\u30b5\u30a4\u30c8<\/li>\n\n\n\n<li>\u6709\u6599\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u8ffd\u52a0\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9<\/li>\n<\/ul>\n\n\n\n<p>RFM\u5206\u6790\u3092\u884c\u3046\u306b\u306f\u3001\u5546\u54c1\u304c\u8cfc\u5165\u3055\u308c\u305f\u56de\u6570\u3084\u91d1\u984d\u306a\u3069\u306e\u8cfc\u8cb7\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001EC\u30b5\u30a4\u30c8\u3084\u4f1a\u54e1\u5236\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3001\u9867\u5ba2\u3054\u3068\u306e\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3067\u304d\u308b\u30d3\u30b8\u30cd\u30b9\u304c\u5411\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65e5\u7528\u54c1\u3084\u5065\u5eb7\u98df\u54c1\u306a\u3069\u30ea\u30d4\u30fc\u30c8\u6027\u306e\u9ad8\u3044\u5546\u54c1\u3092\u6271\u3046EC\u30b5\u30a4\u30c8\u3082\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u6709\u6599\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u304c\u8ffd\u52a0\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u304a\u3044\u3066\u3082RMF\u5206\u6790\u306f\u6709\u52b9\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u3059\u3053\u3068\u306e\u3067\u304d\u306a\u3044\u3001Web\u30b5\u30a4\u30c8\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u306e\u3084\u308a\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbWeb\u63a5\u5ba2\u306b\u304a\u3051\u308b\u30b7\u30ca\u30ea\u30aa\u3068\u306f\uff1f<br>\u30fbWeb\u63a5\u5ba2\u3067\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u3059\u308b\u7406\u7531\u3084\u52b9\u679c<br>\u30fbWeb\u63a5\u5ba2\u306e\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08\u624b\u9806<\/p>\n\n\n\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9867\u5ba2\u5bfe\u5fdc\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u308b\u4eca\u3001Web\u63a5\u5ba2\u3092\u5c0e\u5165\u3057\u3088\u3046\u3068\u304a\u8003\u3048\u306e\u65b9\u306f\u3001\u305c\u3072\u4e0b\u8a18\u306e\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp004?utm_source=blog&amp;utm_medium=rfm\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/10\/wp004.png\" alt=\"\" class=\"wp-image-673\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>RFM\u5206\u6790\u306b\u4e0d\u5411\u304d\u306a\u30b1\u30fc\u30b9<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/RFM\u5206\u6790\u3068\u306f\uff1f_img04.png\" alt=\"\" class=\"wp-image-1768\"\/><\/figure>\n\n\n\n<p>RFM\u5206\u6790\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u6761\u4ef6\u306b\u5f53\u3066\u306f\u307e\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u306f\u4e0d\u5411\u304d\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u8cfc\u5165\u56de\u6570\u304c\u5c11\u306a\u3044\u30d3\u30b8\u30cd\u30b9<\/li>\n\n\n\n<li>\u5b63\u7bc0\u6027\u306e\u9ad8\u3044\u5546\u54c1<\/li>\n<\/ul>\n\n\n\n<p>\u81ea\u52d5\u8eca\u3084\u5927\u578b\u5bb6\u5177\u30fb\u5bb6\u96fb\u3001\u4e0d\u52d5\u7523\u306a\u3069\u306e\u9ad8\u984d\u5546\u54c1\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3042\u305f\u308a\u306e\u8cfc\u5165\u56de\u6570\u304c\u5c11\u306a\u3044\u305f\u3081\u3001RMF\u5206\u6790\u306b\u5411\u3044\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u5b63\u7bc0\u6027\u306e\u9ad8\u3044\u5546\u54c1\u3084\u7279\u5b9a\u306e\u6642\u671f\u306b\u4f9d\u983c\u304c\u96c6\u4e2d\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u3082\u3001\u6700\u65b0\u8cfc\u5165\u65e5\u304c\u504f\u308a\u304c\u3061\u306a\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u306e\u304c\u56f0\u96e3\u3067\u3059\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u3092\u5c0e\u5165\u3059\u308b\u969b\u306f\u3001RFM\u5206\u6790\u304c\u82e6\u624b\u3068\u3059\u308b\u90e8\u5206\u3092\u4ed6\u306e\u5206\u6790\u624b\u6cd5\u3067\u88dc\u3046\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u96c6\u5ba2\u306e\u65b9\u6cd5\u3084\u5177\u4f53\u4e8b\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbWEB\u96c6\u5ba2\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5<br>\u30fbWEB\u96c6\u5ba2\u306e\u6210\u529f\u4e8b\u4f8b\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30dd\u30a4\u30f3\u30c8<br>\u30fbWEB\u96c6\u5ba2\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u969b\u306e\u30b3\u30c4<\/p>\n\n\n\n<p>\u672c\u8cc7\u6599\u3067\u306f\u3001WEB\u96c6\u5ba2\u306e\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3068\u6210\u529f\u4e8b\u4f8b\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u5225\u306b\u5fb9\u5e95\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002Web\u96c6\u5ba2\u306b\u8ab2\u984c\u3084\u554f\u984c\u3092\u304a\u62b1\u3048\u306e\u65b9\u306f\u3082\u3061\u308d\u3093\u3001Web\u96c6\u5ba2\u306b\u8208\u5473\u306e\u3042\u308b\u65b9\u3082\u3001\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u8cb4\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp007?utm_source=blog&amp;utm_medium=rfm\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/12\/wp007_banner2.png\" alt=\"\" class=\"wp-image-1079\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>RFM\u5206\u6790\u306e\u3084\u308a\u65b9\u30fb\u624b\u9806\uff5c5\u30b9\u30c6\u30c3\u30d7<\/strong><\/h2>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/05\/RFM\u5206\u6790\u3068\u306f\uff1f_img05.png\" alt=\"\" class=\"wp-image-1769\"\/><\/figure>\n<\/div>\n\n\n<p>\u3053\u3053\u304b\u3089\u306f\u3001RFM\u5206\u6790\u3092\u884c\u3046\u624b\u9806\u30925\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u81ea\u793e\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u306f\u3058\u3081\u306b\u3001\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u73fe\u72b6\u3092\u628a\u63e1\u3057\u3001\u89e3\u6c7a\u3059\u3079\u304d\u8ab2\u984c\u3092\u6d17\u3044\u51fa\u3057\u307e\u3057\u3087\u3046\u3002\u8ab2\u984c\u3084\u554f\u984c\u70b9\u306b\u5bfe\u3057\u3066\u3001\u539f\u56e0\u3084\u5bfe\u7b56\u306e\u4eee\u8aac\u7acb\u6848\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3068\u3048\u3070\u3001\u5546\u54c1\u306e\u58f2\u4e0a\u304c\u4f38\u3073\u60a9\u3093\u3067\u3044\u308b\u5834\u5408\u306f\u3001\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3066\u300c\u306a\u305c\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u304b\u300d\u3092\u30c1\u30fc\u30e0\u3067\u8b70\u8ad6\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3053\u3053\u3067\u4eee\u8aac\u7acb\u3066\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u300c\u4f55\u3092\u5206\u6790\u3059\u308b\u3079\u304d\u304b\u300d\u300c3\u3064\u306e\u6307\u6a19\u306e\u3046\u3061\u3069\u308c\u3092\u91cd\u8996\u3059\u3079\u304d\u304b\u300d\u3092\u691c\u8a0e\u3059\u308b\u6750\u6599\u306b\u306a\u308b\u305f\u3081\u3001\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u6574\u7406\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u306e\u300c\u6700\u7d42\u8cfc\u5165\u65e5\u30fb\u8cfc\u5165\u983b\u5ea6\u30fb\u8cfc\u5165\u91d1\u984d\u300d\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3059\u3067\u306b\u9867\u5ba2\u60c5\u5831\u304c\u30c7\u30fc\u30bf\u3068\u3057\u3066\u5165\u529b\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u305d\u3053\u304b\u3089\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u65b0\u305f\u306b\u30c7\u30fc\u30bf\u53ce\u96c6\u3059\u308b\u5834\u5408\u306f\u3001\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u306b\u84c4\u7a4d\u3055\u308c\u305f\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u304b\u3089\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u30013\u3064\u306e\u6307\u6a19\u306b\u52a0\u3048\u3066\u3001\u9867\u5ba2\u306e\u5e74\u9f62\u3084\u5c45\u4f4f\u30a8\u30ea\u30a2\u3001\u5546\u54c1\u540d\u306a\u3069\u78ba\u8a8d\u3057\u305f\u30c7\u30fc\u30bf\u3092\u62bd\u51fa\u3067\u304d\u308c\u3070\u3001\u3055\u3089\u306b\u8a73\u7d30\u306a\u30c7\u30fc\u30bf\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8868\u8a18\u3086\u308c\u3084\u5165\u529b\u30df\u30b9\u306b\u3088\u3063\u3066\u751f\u3058\u308b\u4e0d\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u4fee\u6b63\u3057\u3064\u3064\u3001\u30c7\u30fc\u30bf\u3092\u6574\u7406\u3059\u308b\u300c\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u300d\u3082\u5fb9\u5e95\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u5206\u985e\u57fa\u6e96\u3092\u8a2d\u5b9a\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u3089\u3001RFM\u306e\u5206\u985e\u57fa\u6e96\u3092\u5b9a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5206\u985e\u306e\u57fa\u6e96\u306f\u4f1a\u793e\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u305f\u3081\u3001\u660e\u78ba\u306a\u5b9a\u7fa9\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u822c\u7684\u306b\u306f\u3001\u30e9\u30f3\u30af\u30923\uff5e5\u6bb5\u968e\u306b\u5206\u3051\u3066\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u7d42\u8cfc\u5165\u65e5\u3001\u8cfc\u5165\u983b\u5ea6\u3001\u8cfc\u5165\u91d1\u984d\u306e3\u8ef8\u3067\u305d\u308c\u305e\u308c\u306e\u57fa\u6e96\u5024\u3092\u5927\u307e\u304b\u306b\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><strong>\u25bcRFM\u306e\u4f8b\uff08\u30a4\u30e1\u30fc\u30b8\uff09<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>\u30e9\u30f3\u30af<\/td><td>Recency\uff08\u6700\u7d42\u8cfc\u5165\u65e5\uff09<\/td><td>Frequency\uff08\u8cfc\u5165\u983b\u5ea6\uff09<\/td><td>Monetary\uff08\u8cfc\u5165\u91d1\u984d\uff09<\/td><\/tr><tr><td>1<\/td><td>7\u65e5\u4ee5\u5185<\/td><td>20\u56de\u4ee5\u4e0a<\/td><td>10\u4e07\u5186\u4ee5\u4e0a<\/td><\/tr><tr><td>2<\/td><td>2\u9031\u9593\u4ee5\u5185<\/td><td>15\u56de\u4ee5\u4e0a<\/td><td>5\u4e07\u5186\u4ee5\u4e0a<\/td><\/tr><tr><td>3<\/td><td>1\u30f6\u6708\u4ee5\u5185<\/td><td>10\u56de\u4ee5\u4e0a<\/td><td>3\u4e07\u5186\u4ee5\u4e0a<\/td><\/tr><tr><td>4<\/td><td>\u534a\u5e74\u4ee5\u5185<\/td><td>5\u56de\u4ee5\u4e0a<\/td><td>1\u4e07\u5186\u4ee5\u4e0a<\/td><\/tr><tr><td>5<\/td><td>1\u5e74\u4ee5\u5185<\/td><td>3\u56de\u672a\u6e80<\/td><td>1\u4e07\u5186\u672a\u6e80<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u306f\u3058\u3081\u3066RFM\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u5927\u307e\u304b\u306a\u6570\u5024\u3067\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3046\u3048\u3067\u8abf\u6574\u3084\u5909\u66f4\u3092\u884c\u3044\u3064\u3064\u3001\u5206\u985e\u57fa\u6e96\u3092\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3059\u308b\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u30c7\u30fc\u30bf\u3092\u5206\u6790\u30fb\u30b0\u30eb\u30fc\u30d7\u5316\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>\u53ce\u96c6\u3057\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u5206\u985e\u57fa\u6e96\u3054\u3068\u306b\u5206\u3051\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9f\u969b\u306e\u30e9\u30f3\u30af\u5206\u3051\u3067\u306f\u3001Excel\u306a\u3069\u306e\u6a5f\u80fd\u3092\u7528\u3044\u3066\u70b9\u6570\u3092\u4ed8\u3051\u3066\u3044\u304f\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002EC\u30b5\u30a4\u30c8\u306e\u5834\u5408\u306f\u3001\u8cfc\u8cb7\u30c7\u30fc\u30bf\u3092\u7c21\u5358\u306b\u51fa\u529b\u3067\u304d\u308b\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>R\u30fbF\u30fbM\u306e\u70b9\u6570\u306e\u5408\u8a08\u304c\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u30b9\u30b3\u30a2\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u3053\u3067\u96c6\u8a08\u3057\u305f\u30b9\u30b3\u30a2\u3054\u3068\u306b\u9867\u5ba2\u3092\u6b21\u306e\u3088\u3046\u306b\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u512a\u826f\u9867\u5ba2<\/li>\n\n\n\n<li>\u512a\u826f\u5019\u88dc<\/li>\n\n\n\n<li>\u65b0\u898f\u9867\u5ba2<\/li>\n\n\n\n<li>\u901a\u5e38\u9867\u5ba2<\/li>\n\n\n\n<li>\u4f11\u7720\u9867\u5ba2<\/li>\n\n\n\n<li>\u904e\u53bb\u6700\u826f<\/li>\n\n\n\n<li>\u904e\u53bb\u5019\u88dc<\/li>\n\n\n\n<li>\u8b66\u6212<\/li>\n\n\n\n<li>\u6ce8\u610f\u3000\u306a\u3069<\/li>\n<\/ul>\n\n\n\n<p>\u4e0a\u8a18\u306f\u3042\u304f\u307e\u3067\u5206\u985e\u57fa\u6e96\u306e\u4e00\u4f8b\u306a\u306e\u3067\u3001\u81ea\u793e\u3054\u3068\u306bRFM\u30b9\u30b3\u30a2\u306e\u57fa\u6e96\u3092\u8a2d\u3051\u3066\u3001\u9867\u5ba2\u5c64\u3092\u53ef\u8996\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u65bd\u7b56\u3092\u4f01\u753b\u30fb\u5b9f\u884c\u3059\u308b<\/strong><\/h3>\n\n\n\n<p>RFM\u5206\u6790\u3092\u901a\u3058\u3066\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5316\u3057\u305f\u3089\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u4f01\u753b\u3057\u3001\u5b9f\u884c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>RFM\u5206\u6790\u306f\u5b9f\u65bd\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306b\u5206\u6790\u3068\u65bd\u7b56\u3092\u7e70\u308a\u8fd4\u3057\u3066\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u512a\u826f\u9867\u5ba2\u3078\u306e\u65bd\u7b56\u4f8b<\/strong><\/h4>\n\n\n\n<p>3\u3064\u306e\u6307\u6a19\u3067\u6700\u3082\u9ad8\u3044\u30b9\u30b3\u30a2\u306e\u9867\u5ba2\u306f\u300c\u512a\u826f\u9867\u5ba2\u300d\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u306f\u3001\u3055\u3089\u306bLTV\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u30ed\u30a4\u30e4\u30eb\u9867\u5ba2\u3078\u306e\u30e9\u30f3\u30af\u30a2\u30c3\u30d7\u3092\u76ee\u6307\u3059\u3068\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001\u9650\u5b9a\u5546\u54c1\u306e\u63d0\u6848\u3084\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u62db\u5f85\u3001\u9867\u5ba2\u30e9\u30f3\u30af\u306e\u5b9f\u88c5\u3068\u30e9\u30f3\u30af\u306b\u5fdc\u3058\u305f\u30b5\u30fc\u30d3\u30b9\u306e\u5c55\u958b\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u512a\u826f\u9867\u5ba2\u9650\u5b9a\u306e\u7279\u5225\u306a\u30a4\u30d9\u30f3\u30c8\u3084\u30aa\u30d5\u30a1\u30fc\u3092\u7528\u610f\u3059\u308b\u3053\u3068\u3067\u3001LTV\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u3067\u3001\u65b0\u305f\u306a\u96c6\u5ba2\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u65b0\u898f\u9867\u5ba2\u3078\u306e\u65bd\u7b56\u4f8b<\/strong><\/h4>\n\n\n\n<p>\u6700\u7d42\u8cfc\u5165\u65e5\u304b\u3089\u65e5\u304c\u7d4c\u3063\u3066\u304a\u3089\u305a\u3001\u8cfc\u5165\u56de\u6570\u304c\u5c11\u306a\u3044\u65b0\u898f\u9867\u5ba2\u5c64\u306e\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5927\u304d\u3044\u5834\u5408\u306f\u3001\u9867\u5ba2\u306e\u5b9a\u7740\u3084\u30ea\u30d4\u30fc\u30bf\u30fc\u5316\u306e\u8ab2\u984c\u304c\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>SNS\u30d5\u30a9\u30ed\u30fc\u306b\u3088\u308b\u30af\u30fc\u30dd\u30f3\u914d\u5e03\u3001\u30e1\u30eb\u30de\u30ac\u767b\u9332\u3001\u30aa\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u63d0\u4f9b\u306a\u3069\u306b\u3088\u3063\u3066\u3001\u8cfc\u5165\u56de\u6570\u3084\u91d1\u984d\u3092\u9ad8\u3081\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u521d\u56de\u8cfc\u5165\u5f8c\u306e\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306e\u8cea\u3092\u9ad8\u3081\u305f\u308a\u3001\u9867\u5ba2\u304c\u95a2\u5fc3\u3092\u6301\u3061\u3084\u3059\u3044\u60c5\u5831\u767a\u4fe1\u3092\u3057\u305f\u308a\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4f11\u7720\u9867\u5ba2\u3078\u306e\u65bd\u7b56\u4f8b<\/strong><\/h4>\n\n\n\n<p>\u904e\u53bb\u306e\u512a\u826f\u9867\u5ba2\u304c\u4f11\u7720\u9867\u5ba2\u306b\u306a\u3063\u305f\u30b1\u30fc\u30b9\u3067\u306f\u3001\u6398\u308a\u8d77\u3053\u3057\u306b\u3088\u3063\u3066\u8cfc\u5165\u3092\u518d\u958b\u3057\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u65b0\u6a5f\u80fd\u3084\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u8a34\u6c42\u3057\u305f\u308a\u3001\u30ab\u30e0\u30d0\u30c3\u30af\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306e\u5272\u5f15\u3092\u7528\u610f\u3057\u305f\u308a\u3068\u3001\u518d\u8cfc\u5165\u3092\u4fc3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u306e\u8cc7\u6599\u3067\u306f\u3001\u52b9\u679c\u7684\u306aWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306aWeb\u63a5\u5ba2\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u30dd\u30a4\u30f3\u30c8\u3084\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u7a2e\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u904b\u7528\u3059\u308b\u306b\u3042\u305f\u3063\u3066\u3001Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u300c\u5177\u4f53\u7684\u306a\u6210\u679c\u304c\u30a4\u30e1\u30fc\u30b8\u3057\u3065\u3089\u3044\u300d\u3068\u304a\u611f\u3058\u306e\u65b9\u306f\u3001\u305c\u3072\u4e0b\u8a18\u306e\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3059\u308b\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp002#doc_form_complete?utm_source=blog&amp;utm_medium=rfm\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/07\/WP_dl002.png\" alt=\"\" class=\"wp-image-617\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>RFM\u5206\u6790\u3067\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u4f01\u753b\u3057\u3088\u3046<\/strong><\/h2>\n\n\n\n<p>RFM\u5206\u6790\u3067\u9867\u5ba2\u3092\u30b0\u30eb\u30fc\u30d7\u5206\u3051\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u6253\u3066\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u512a\u826f\u9867\u5ba2\u306e\u3055\u3089\u306a\u308bLTV\u5411\u4e0a\u3084\u3001\u4f11\u7720\u9867\u5ba2\u306e\u6398\u308a\u8d77\u3053\u3057\u3092\u56f3\u308b\u5834\u5408\u306b\u3001RMF\u5206\u6790\u304c\u5927\u304d\u304f\u5f79\u7acb\u3064\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>Web\u63a5\u5ba2\u30c4\u30fc\u30eb\u300c<a href=\"https:\/\/codemarketing.cloud\/?utm_source=blog&amp;utm_medium=fmedia&amp;utm_campaign=rfm\" title=\"\">CODE Marketing Cloud<\/a>\u300d\u3067\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u60c5\u5831\u3084\u8cfc\u8cb7\u5c65\u6b74\u3092\u3082\u3068\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3057\u305fWeb\u63a5\u5ba2\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u8cb7\u30c7\u30fc\u30bf\u306e\u5206\u6790\u304a\u3088\u3073\u52b9\u679c\u7684\u306a\u65bd\u7b56\u306e\u5b9f\u884c\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u65b9\u306f\u3001\u305c\u3072<a href=\"https:\/\/codemarketing.cloud\/?utm_source=blog&amp;utm_medium=fmedia&amp;utm_campaign=rfm\" title=\"\">CODE Marketing Cloud<\/a>\u306e\u5229\u7528\u3092\u3054\u691c\u8a0e\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u25bc<strong>\u682a\u5f0f\u4f1a\u793e\u30a8\u30d5\u30fb\u30b3\u30fc\u30c9\u3067\u306f\u3001WEB\u63a5\u5ba2\u30c4\u30fc\u30eb<a href=\"https:\/\/codemarketing.cloud\/\" data-type=\"link\" data-id=\"https:\/\/codemarketing.cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300cCODE Marketing Cloud\u300d<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><br>\u4ee5\u4e0b\u306e\u30dc\u30bf\u30f3\u304b\u3089\u300cCODE Marketing Cloud\u300d\u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cCODE Marketing Cloud\u300d\u306e\u4e3b\u306a\u7279\u9577\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u3092\u5206\u6790\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044WEB\u63a5\u5ba2<br>\u30fb\u5c02\u9580\u77e5\u8b58\u4e0d\u8981\u306e\u69d8\u3005\u306a\u696d\u754c\u5225\u63a5\u5ba2\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<br>\u30fb\u65e2\u306b\u304a\u4f7f\u3044\u306eGoogle Analytics\u3084MA\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a<br>\u30fbON\/OFF\u30c6\u30b9\u30c8\u3084A\/B\u30c6\u30b9\u30c8\u3067\u306e\u691c\u8a3c<\/strong><\/p>\n\n\n\n<p>\u5404\u6a5f\u80fd\u306e\u8a73\u7d30\u3084\u5c0e\u5165\u306b\u95a2\u3059\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/02\/CODE_\u8cc7\u6599\u8acb\u6c42_02.png\" alt=\"\" class=\"wp-image-2586\"\/><\/a><\/figure>\n","protected":false},"featured_media":230,"template":"","categories":[26],"tags":[],"cvr":[],"kpi":[],"class_list":["post-207","cro","type-cro","status-publish","has-post-thumbnail","hentry","category-rfm-analysis"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro\/207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro"}],"about":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/types\/cro"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media\/230"}],"wp:attachment":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=207"},{"taxonomy":"cvr","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cvr?post=207"},{"taxonomy":"kpi","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/kpi?post=207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}