{"id":2020,"date":"2024-06-04T22:34:51","date_gmt":"2024-06-04T13:34:51","guid":{"rendered":"https:\/\/f-code.co.jp\/blog\/?p=2020"},"modified":"2025-09-17T10:20:51","modified_gmt":"2025-09-17T01:20:51","slug":"ab_test","status":"publish","type":"cro","link":"https:\/\/f-code.co.jp\/blog\/cro\/ab_test\/","title":{"rendered":"AB\u30c6\u30b9\u30c8\u3068\u306f\uff1fAB\u30c6\u30b9\u30c8\u306e\u6709\u52b9\u7684\u306a\u3084\u308a\u65b9\u3068\u6ce8\u610f\u70b9\u3092\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"\n<p>AB\u30c6\u30b9\u30c8\u3068\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u65bd\u7b56\uff08CRO\uff09\u306e1\u3064\u3067\u3001\u7570\u306a\u308b\u30c7\u30b6\u30a4\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30c6\u30b9\u30c8\u3057\u3066\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9054\u6210\u3059\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u81ea\u793e\u306eWeb\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3059\u308b\u5de5\u7a0b\u3067\u306f\u3001\u5e38\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3001\u3088\u308a\u826f\u3044\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001AB\u30c6\u30b9\u30c8\u3068\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6700\u9069\u5316\u304c\u4e0d\u53ef\u6b20\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3057\u3001\u305f\u3060\u95c7\u96f2\u306bAB\u30c6\u30b9\u30c8\u3092\u884c\u3063\u3066\u3082\u3001\u671f\u5f85\u3059\u308b\u6210\u679c\u306f\u5f97\u3089\u308c\u307e\u305b\u3093\u3002\u306a\u305c\u306a\u3089\u3001AB\u30c6\u30b9\u30c8\u3092\u52b9\u679c\u7684\u306b\u884c\u3046\u306b\u306f\u3001\u6b63\u3057\u3044\u8a08\u753b\u3068\u6226\u7565\u304c\u5fc5\u8981\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u4eca\u56de\u306f\u3001AB\u30c6\u30b9\u30c8\u306e\u57fa\u672c\u7684\u306a\u6982\u5ff5\u3068\u6709\u52b9\u7684\u306a\u3084\u308a\u65b9\u3001\u6ce8\u610f\u70b9\u306a\u3069\u3092\u5fb9\u5e95\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u308c\u304b\u3089AB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3088\u3046\u3068\u304a\u8003\u3048\u306e\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure 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width=\"3600\" height=\"2400\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2024\/06\/jason-goodman-Oalh2MojUuk-unsplash.jpg\" alt=\"\" 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class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/code-whitepaper.studio.site\/wp004?utm_source=blog&amp;utm_medium=ab_test\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/10\/wp004.png\" alt=\"\" class=\"wp-image-673\"\/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">AB\u30c6\u30b9\u30c8\u306e\u307e\u3068\u3081<\/h2>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001AB\u30c6\u30b9\u30c8\u3092\u6709\u52b9\u7684\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305f\u3060\u3057\u3001AB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u306f\u3001\u672c\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u305f\u3088\u3046\u306a\u6ce8\u610f\u70b9\u3092\u8003\u616e\u3057\u3066\u3001\u5341\u5206\u306a\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u3053\u3067\u3001\u4e0a\u8a18\u3092\u53c2\u8003\u306b\u3057\u3066\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u3001\u81ea\u793e\u306e\u58f2\u308a\u4e0a\u3052\u30a2\u30c3\u30d7\u306b\u6d3b\u304b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u25bc\u4e0b\u8a18\u304b\u3089\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u96c6\u5ba2\u3001\u63a5\u5ba2\u3001\u55b6\u696d\u306a\u3069\u306e\u5168\u65b9\u5411\u304b\u3089DX\u5b9f\u73fe\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u300cCode marketing cloud\u300d\u306e\u6982\u8981\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30fbWeb\u30b5\u30a4\u30c8\u304b\u3089\u306e\u96e2\u8131\u7387\u306e\u6539\u5584<br>\u30fbWeb\u63a5\u5ba2\u306b\u304a\u3051\u308b\u30b7\u30ca\u30ea\u30aa\u8a2d\u8a08<br>\u30fbWeb\u63a5\u5ba2\u30c4\u30fc\u30eb\u306e\u52b9\u679c\u7684\u306a\u65bd\u7b56<br>\u30fbUX\/UI\u6539\u5584\u30d7\u30ed\u30bb\u30b9\u3084\u5b9f\u65bd\u306e\u30dd\u30a4\u30f3\u30c8<\/p>\n\n\n\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u8ab2\u984c\u304c\u3042\u308b\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u8cc7\u6599\u3068\u3057\u3066\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=blog&amp;utm_medium=fmedia&amp;utm_campaign=ab_test\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2023\/10\/img_whitepaper-001.jpg\" alt=\"\" class=\"wp-image-561\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>\u25bc<strong>\u682a\u5f0f\u4f1a\u793e\u30a8\u30d5\u30fb\u30b3\u30fc\u30c9\u3067\u306f\u3001WEB\u63a5\u5ba2\u30c4\u30fc\u30eb<a href=\"https:\/\/codemarketing.cloud\/\" data-type=\"link\" data-id=\"https:\/\/codemarketing.cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u300cCODE Marketing Cloud\u300d<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><br>\u4ee5\u4e0b\u306e\u30dc\u30bf\u30f3\u304b\u3089\u300cCODE Marketing Cloud\u300d\u306e\u6982\u8981\u8cc7\u6599\u3092\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3044\u305f\u3060\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u300cCODE Marketing Cloud\u300d\u306e\u4e3b\u306a\u7279\u9577\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u30b5\u30a4\u30c8\u5185\u884c\u52d5\u3092\u5206\u6790\u3057\u305f\u7cbe\u5ea6\u306e\u9ad8\u3044WEB\u63a5\u5ba2<br>\u30fb\u5c02\u9580\u77e5\u8b58\u4e0d\u8981\u306e\u69d8\u3005\u306a\u696d\u754c\u5225\u63a5\u5ba2\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8<br>\u30fb\u65e2\u306b\u304a\u4f7f\u3044\u306eGoogle Analytics\u3084MA\u30c4\u30fc\u30eb\u3068\u306e\u9023\u643a<br>\u30fbON\/OFF\u30c6\u30b9\u30c8\u3084A\/B\u30c6\u30b9\u30c8\u3067\u306e\u691c\u8a3c<\/strong><\/p>\n\n\n\n<p>\u5404\u6a5f\u80fd\u306e\u8a73\u7d30\u3084\u5c0e\u5165\u306b\u95a2\u3059\u308b\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u3001\u304a\u6c17\u8efd\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full size_s\"><a class=\"dynamic-cta\" href=\"https:\/\/codemarketing.cloud\/download\/?utm_source=fcode&amp;utm_medium=blog&amp;utm_campaign=CODECTA\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/f-code.co.jp\/blog\/wp-content\/uploads\/2025\/02\/CODE_\u8cc7\u6599\u8acb\u6c42_02.png\" alt=\"\" class=\"wp-image-2586\"\/><\/a><\/figure>\n","protected":false},"featured_media":2053,"template":"","categories":[31],"tags":[],"cvr":[],"kpi":[],"class_list":["post-2020","cro","type-cro","status-publish","has-post-thumbnail","hentry","category-site-optimization"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro\/2020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cro"}],"about":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/types\/cro"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media\/2053"}],"wp:attachment":[{"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=2020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=2020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=2020"},{"taxonomy":"cvr","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/cvr?post=2020"},{"taxonomy":"kpi","embeddable":true,"href":"https:\/\/f-code.co.jp\/blog\/wp-json\/wp\/v2\/kpi?post=2020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}